글로벌 가치사슬(GVC) 재편에 따른 충청북도의 공공외교 추진전략
A Strategy for Public Diplomacy in Chungchengbuk-do by Reorganizing Global Value Chain (GVC)
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초록
본 연구는 글로벌 공급망 변화로 인해 국내외 기업의 투자유치를 통한 지역경제 활성화가 긴요한 시점에서 충청북도를 중심으로 공공외교를 활용한 지방정부의 경쟁력 강화 방안을 모색했다. 최근 글로벌 비즈니스 환경에서 나타나고 있는 주요 이슈를 정리하면, 글로벌 가치사슬의 지역화 강화, 리쇼어링 현상과 공급망 다변화, 디지털 전환을 통한 효율적인 글로벌 가치사슬 창출 등이다. 따라서 본 연구는 이러한 변화를 바탕으로 공공외교 전략의 필요성을 강조하고 SWOT 분석을 통해 충북의 대응 여건 및 세부 전략을 도출했다. 또한, 이를 종합하여 ABCD 모델을 기반으로 충북형 공공외교 전략을 수립하고, 충북의 경쟁력을 한 단계 업그레이드하기 위한 전략적 시사점을 제시했다.
Abstract
This study sought ways to strengthen the competitiveness of local governments using public diplomacy, especially in Chungcheongbuk-do, at a time when it is urgent to revitalize the local economy by attracting investment from domestic and foreign companies due to changes in the global supply chain. The main issues that have recently emerged in the global business environment include strengthening the localization of the global value chain, diversifying reshoring and supply chains, and creating an efficient global value chain through digital transformation. Therefore, this study emphasized the necessity of a strategy for public diplomacy based on these changes, and derived the response conditions and detailed strategies of Chungcheongbuk-do through SWOT analysis. In addition, based on the ABCD model, we set up a Chungbuk-type public diplomacy strategy and suggested strategic implications for upgrading Chungbuk’s competitiveness.
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