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태국 BL 드라마의 특징 및 시사점

Characteristics and Implications of Thai BL Dramas

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주제분류학제간연구

초록

This study analyzed the popularity and characteristics of Thai Y-series, a genre that deals with boys' love. The Y-series, which was enjoyed by a small group limited and exclusively, has established itself as a mainstream culture in Thai society and gradually grew as a soft power in Thai society. The success of Thailand's early Y-series was due to their use of everyday and simple story that were not as sensational as Japan's, and the attractive 'Kujin' (imagined couple) stars played a key role in its popularity. Significant fandom and commercial success continue to expand the base of the Y series dealing with social issues in Thai society, such as homosexual social prejudice and same-sex marriage.

Abstract

This study analyzed the popularity and characteristics of Thai Y-series, a genre that deals with boys' love. The Y-series, which was enjoyed by a small group limited and exclusively, has established itself as a mainstream culture in Thai society and gradually grew as a soft power in Thai society. The success of Thailand's early Y-series was due to their use of everyday and simple story that were not as sensational as Japan's, and the attractive 'Kujin' (imagined couple) stars played a key role in its popularity. Significant fandom and commercial success continue to expand the base of the Y series dealing with social issues in Thai society, such as homosexual social prejudice and same-sex marriage.

참고문헌 (19)

  1. 김효진, "한국 동인문화와 야오이; 1990년대를 중심으로", 만화애니메이션연구, (30), pp.263~291 (2013), 한국만화애니메이션학회[DOI]
  2. 이유현, "글로벌 콘텐츠에 도전하는 태국 GL·BL 드라마", 태국 콘텐츠 산업동향, (2) (2023), 한국콘텐츠진흥원
  3. 이채문, "태국 야오이 콘텐츠의 특징 및 시사점", 태국 콘텐츠 산업동향, (5) (2022), 한국콘텐츠진흥원
  4. 이채문, "태국 BL드라마 <I told sunset about you> 서사의 특성: 성 중립 담론과 규범의 전복", 한국태국학회논총, 29(2), pp.201~226 (2023), 한국태국학회[DOI]
  5. "DITP pushes Thai Y series to hit the Japanese market responding to the soft power policy" (2023)[URL]
  6. Baudinette, T., "Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Culture" (2023), Bloomsbury Publishing
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  8. "Thailand’s Boys’ Love Dramas Are Changing the Way Many People View Gay Romance" (2022)[URL]
  9. "Uncut Version" (2022)[URL]
  10. "Japanese “Boys Love” Comics a Hit among Thais" (2001)[URL]
  11. "Y Marketing - Marketing weapon that opens consumers' wallets" (2020)[URL]
  12. Y(The Heart of Y), "Hauchai", pp.2017, Lertwichayaroj, N.
  13. Maas, N., "Series wai is not just a Thai version of Japanese Boys' Love", Master’s, pp.2023
  14. "Inside Fact ‘Sao Y pay for Y-Series’" (2020)[URL]
  15. "Everyone can read yaoi novels" (2017)[URL]
  16. Prasannam, N., "The Yaoi Phenomenon in Thailand and Fan", Industry Interaction, 2019, pp.16(2), 63~89
  17. "Why ‘y’...understands Yaoi culture" (2019)[URL]
  18. "Are Thailand’s gay TV dramas the next K-pop?" (2023)[URL]
  19. "WOODY FM: Bright-Win" (2020)[URL]

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