존 갈리아노 패션쇼 메이크업에 나타난 펀(FUN)의 표현방법

Abstract

Contemporary society has pursued for new and pleasant things than boring and uniform values as contemporary people tend to be sensitive rather than to be reasonable in spite of development of advanced technologies and industrialization. The concept which rises as one of such alternatives is 'Fun'. In examining elements of the Fun in terms of current cultural trends, we can find that the Fun is the best topic in recent mass culture. The Fun in fashion shows which lead in the recent trend vitalizes the shows and evokes laughing through familiar and funny elements. In particular, Make-up of the John Galliano fashion shows breaks the frame as an additional element of fashion and represents Fun in unique and creative ways. First, for transformation of human bodies, make-ups are represented through simplification, exaggeration and malformation to evoke visual interest from viewers. Second, to represent kidult, adults are returned into the world of fantasy and dream, which gives rise to interest. Third, disharmony and unexpectedness are evoked through introduction of different elements, which gives us fun and laughing. Thus, the Fun which spreads over contemporary society is reflected in fashion show make-up and is represented in various and distinctive styles. Therefore, it is hoped that this study will be helpful for development of make-up techniques and creative representation of make-up, and make-up which represents the Fun can be used as a persuasive means for developmental possibility in various fields.