국내 패션 트렌드에 반영된 재미(FUN)에 관한 연구
A Study on Fun Images Reflected on Domestic Fashion Trends
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초록
This study examined and discussed characteristics of fun images appearing in fashion trends according to their major categories such as illustration, parody, art mix, collaboration, tuning and character. The results of this study can be outlined as follows:First, it is found that as fun-oriented trends get more enhanced among consumers, illustrated products become more popularized in market. Secondly, it is found that collective anxiety amplified under the pressure of latest economic slump causes higher popularity of parodic goods in parallel with the birth of groups that are in pursuit of changing conception beyond any conventional stereotype and common notion to appreciate the beauty of breakaway. Thirdly, it is found that as a trend of art fashion (fashion mixed with artistic work) becomes stronger than ever, many fashion interests try to inspire artistic sentiment into fashion and fashionable articles with a view to differentiate from other brands. Fourthly, it is found that tuned articles equipped with various colors and lovely design ideas attract the eyes and heart of consumers and fuel up their fun. Fifthly, it is found that our contemporary reviews of popular culture in 1950's to 1960's have permeable impact on all industries under the influence of kidult culture, and character-based casual brands also increase in their quantity.
Abstract
This study examined and discussed characteristics of fun images appearing in fashion trends according to their major categories such as illustration, parody, art mix, collaboration, tuning and character. The results of this study can be outlined as follows:First, it is found that as fun-oriented trends get more enhanced among consumers, illustrated products become more popularized in market. Secondly, it is found that collective anxiety amplified under the pressure of latest economic slump causes higher popularity of parodic goods in parallel with the birth of groups that are in pursuit of changing conception beyond any conventional stereotype and common notion to appreciate the beauty of breakaway. Thirdly, it is found that as a trend of art fashion (fashion mixed with artistic work) becomes stronger than ever, many fashion interests try to inspire artistic sentiment into fashion and fashionable articles with a view to differentiate from other brands. Fourthly, it is found that tuned articles equipped with various colors and lovely design ideas attract the eyes and heart of consumers and fuel up their fun. Fifthly, it is found that our contemporary reviews of popular culture in 1950's to 1960's have permeable impact on all industries under the influence of kidult culture, and character-based casual brands also increase in their quantity.
참고문헌 (33)
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