A Study on the Development Direction of Meal Kit for Modern People in a Health Crisis
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Purpose: Recently, domestic and foreign food consumers are pursuing the minimization of meal time and con-venience of cooking, and the consumption behavior is increasing take out, delivery, and HMR purchases. The purpose of this study is to investigate the opinions of the expert group on the commercially available meal kit to help a lot with the eating habits of modern people and to suggest the development direction of the meal kit in the future. Method: Create a questionnaire and make up a group of experts consisting of 4 cooking and food service management professors, a sales manager of a meal kit related developer, a menu development manager, and 13 other meal kit operators, for a total of 17 people, January 3-6th 2022, Individual surveys were conducted for about 2 hours, and the results were derived using spss program. Results: As a result of an interview with an expert group, it is necessary to develop a granular health friendly meal kit for the low salt, high protein, low fat, low sugar, vegan, dieter, exerciser, and the elderly using eco-friendly materials. Conclusion: This study aims to present the development direction of meal kit as low sugar, low salt, high pro-tein, low fat, vegan, dieter, exercise machine, and elderly meal kit. In addition, in order to develop meal kit products that are beneficial to consumers' health and environment, product development using eco-friendly packaging containers should be carried out. It is also important to understand the segmented needs of consumers.
Abstract
Purpose: Recently, domestic and foreign food consumers are pursuing the minimization of meal time and con-venience of cooking, and the consumption behavior is increasing take out, delivery, and HMR purchases. The purpose of this study is to investigate the opinions of the expert group on the commercially available meal kit to help a lot with the eating habits of modern people and to suggest the development direction of the meal kit in the future. Method: Create a questionnaire and make up a group of experts consisting of 4 cooking and food service management professors, a sales manager of a meal kit related developer, a menu development manager, and 13 other meal kit operators, for a total of 17 people, January 3-6th 2022, Individual surveys were conducted for about 2 hours, and the results were derived using spss program. Results: As a result of an interview with an expert group, it is necessary to develop a granular health friendly meal kit for the low salt, high protein, low fat, low sugar, vegan, dieter, exerciser, and the elderly using eco-friendly materials. Conclusion: This study aims to present the development direction of meal kit as low sugar, low salt, high pro-tein, low fat, vegan, dieter, exercise machine, and elderly meal kit. In addition, in order to develop meal kit products that are beneficial to consumers' health and environment, product development using eco-friendly packaging containers should be carried out. It is also important to understand the segmented needs of consumers.
참고문헌 (29)
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