Influential Factors for Effective Policy Communication : Communicating Policies on Elderly Welfare to the Young
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As the South Korea population entered into an ageing society in 2000, elderly welfare policies have become an important political agenda. To prepare for the ageing society, the government not only needs to reform its retirement system, but also needs to elicit voluntary support from the young population. The present study aimed to identify the key factors which may influence the effectiveness of communication in the context of communicating policies about elderly welfare. A survey of college students (N=362) revealed that the perceived benefits, institutional efficacy, and personal involvement with the issue played important roles in eliciting the support from young people. A significant interaction was also observed between the perceived benefits and personal involvement. The implications were then discussed in conjunction with communication strategies for the formation of a favorable attitude towards elderly welfare policies in the younger population.
Abstract
As the South Korea population entered into an ageing society in 2000, elderly welfare policies have become an important political agenda. To prepare for the ageing society, the government not only needs to reform its retirement system, but also needs to elicit voluntary support from the young population. The present study aimed to identify the key factors which may influence the effectiveness of communication in the context of communicating policies about elderly welfare. A survey of college students (N=362) revealed that the perceived benefits, institutional efficacy, and personal involvement with the issue played important roles in eliciting the support from young people. A significant interaction was also observed between the perceived benefits and personal involvement. The implications were then discussed in conjunction with communication strategies for the formation of a favorable attitude towards elderly welfare policies in the younger population.
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