한국과 중국의 국가와 성별에 따른 여성이미지 선호도의 차이
The difference in female image preference by nation and gender between Korea and China
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.
Abstract
This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.
참고문헌 (55)
- Baek, H. -E., "Total coordination behavior and fashion image preference in the context of fashion sensibility", 석사, pp.2011
- 백경진, "한국여성의 얼굴이미지 유형별 인식영향요소와 매력선호도에 대한 한중일 남녀 비교", 복식, 65(3), pp.1~14 (2015), 한국복식학회[DOI]
- Bi, S. -B., "A study on the relationship of between Chinese females in their 20~30s appearance effectiveness, self-appearance satisfaction, ideal appearance pursuit and clothing image preference", 석사, pp.2013
- 최주영, "한·중·일 삼국여대생들의 화장품구매실태 연구", 한국의류학회지, 31(12), pp.1772~1783 (2007), 한국의류학회
- Choi, S. J., "Favorability, credibility, assesment for female politicians according to clothing images", 석사, pp.2014
- Gao, N., "A study on the differences of cosmetics advertisement in Korean and Chinese <ELLE>: Focused on ego-defensive mechanism model", 석사, pp.2012
- Geng, Y., "The effects of the Korean-Wave contents and K-Pop preference on Korea product Image and repurchase intention: Focused on the Chinese collage students consumers living in Korea and China", 석사, pp.2013
- Han, B. -H., "A study on makeup styles for enhancing image: Centering on the shape of face", 석사, pp.2009
- Han, X., "Comparative study of fashion photos between wedding magazine of China and South Korea", 석사, pp.2016
- Hong, H. R., "Korean career women’s seeking self-image, preferred fashion style and fashion color according to daily situation", 박사, pp.2016
- Hwang, S. S., "A behavioral study on Chinese women’s modern make-up in the light of the Chinese cosmetic culture", 박사, pp.2008
- Im, J. -Y., "Image evaluation and image management strategy accompanied with women’s hair color", 석사, pp.2011
- 정수진, "메이크업의 컬러코디네이션에 따른 얼굴이미지의 시각적 평가", 한국생활과학회지, 15(4), pp.611~622 (2006), 한국생활과학회
- Kang, G. Y., "Influence of women’s make-up and partially facial shape upon impression formation", 박사, pp.2011
- Kim, B. B., (2000), Kyomunsa
- 김한경, "아름다운 얼굴의 감성적 특징", 감성과학, 7(1), pp.23~28 (2004), 한국감성과학회
- Kim, H. -S., "The effect of physical attractiveness on interpersonal perception and impression judgment in Koreans", The Korean Journal of Social and Personality Psychology, 7(2), pp.46~62 (1993)
- Kim, K. H., "Comparison of the skin care, makeup behavior, and purchasing of cosmetics according to the life style of Korean, Chinese, Japanese female university students", 박사, pp.2002
- 김국희, "20대 여성의 추구이미지에 따른 유행태도와 의류구매행동", 한국디자인문화학회지, 16(4), pp.104~116 (2010), 한국디자인문화학회
- Kim, N. -J., "A study on the difference between the preferences for males in the 50 to 20 of the female image", 석사, pp.2016
- Kim, S. W., "A cross-cultural study of women’s perception of physical beauty in Korean, Chinese, and Japanese cultures", 박사, pp.2013
- Kim, Y. S., "A study on make-up image and color preferred by men of 20s~30s", 석사, pp.2011
- Kweon, H. -S., "Impression fromation based on facial shape 1", The Journal of Design, 7, pp.0~9 (1999)
- Lee, H. J., "Clothing image, make-up image, make-up behavior and cosmetic purchasing behavior", 석사, pp.2004
- Lee, J. H., "A study on the effective make-up based upon the facial characteristic", 석사, pp.2008
- Lee, J. -M., "Clothing image preferences of adult men and women aged between 20 and 50", 석사, pp.2013
- Lee, J. -Y., "A study on the preference of the image makeking according to gender", 석사, pp.2007
- Lee, K. -M., "Influence of correction makeup on physiognomic images", Journal of the Korean Society of Fashion & Beauty, 4(1), pp.19~27 (2006)
- Lee, K. -S., "A research of desire self-image and appearance: Management behavior in women according to degree of appearance concern", 석사, pp.2007
- 이미숙, "청소년의 성역할 정체감이 자아존중감과 의복행동 및 선호 의복이미지에 미치는 영향-청소년의 성과 연령에 따른 비교분석을 중심으로-", 한국생활과학회지, 17(4), pp.707~722 (2008), 한국생활과학회
- Lee, Y. -A., "Changing images of Korean women as represented on women’s magazine covers: Focusing on makeup, hair styles, and fashion", 박사, pp.2012
- 이연희, "얼굴색,의복색 및 지각자 연령에 따른 이미지 지각과 선호도 연구", 패션과 니트, 8(2), pp.46~54 (2010), 한국니트디자인학회[DOI]
- 이윤경, "한국과 중국 남성의 이상적인 외모유형과 남성의 추구이미지 변화 양상 -20~40대를 중심으로-", 한국의류학회지, 39(6), pp.867~876 (2015), 한국의류학회
- Lee, Y. -M., "Effect of necklinehairstyle combinations on the perception of face image and type", The Research Journal of the Costume Culture, 6(4), pp.13~25 (1998)
- Mehrabian, A., "Nonverbal communication" (1972), Aldine-Atherton
- Monthly Art, (1999), Monthly Art
- Murasawa, H., (2010), Numubooks
- Oh, J. S., "Clothing market segmentation by situational self image", 석사, pp.1996
- Paik, S. Y., "A study on sex role identity, clothing involvement, and clothing satisfaction of high school students", Journal of the Korean Society of Clothing and Textiles, 24(1), pp.55~66 (2000)
- 박은아, "얼굴의 아름다움 지각요인에 관한 연구: 20대 남녀를 중심으로", 한국심리학회지:여성, 14(4), pp.617~648 (2009), 한국여성심리학회[DOI]
- 박정혜, "추구의복이미지와 의복태도에 따른 색조화장품 색 선호도 연구", 복식, 52(7), pp.87~102 (2002), 한국복식학회
- 박수향, "여성의 외모가 직장생활에 미치는 영향 - 은행근무 대상자를 중심으로 -", 한국생활과학회지, 18(3), pp.757~768 (2009), 한국생활과학회
- 박수진, "얼굴의 물리적 특징 분석 및 얼굴 관련 감성 어휘 분석 - 20대 한국인 여성 얼굴을 대상으로 -", 인지과학, 13(3), pp.1~10 (2002), 한국인지과학회
- Peng, P., "A study of fashion styling on fashion magazine covers in Korea and China: Focused on Vogue, Harper’s Bazaar, Cosmopolitan", 석사, pp.2015
- Ryoo, S. -H., "The effect of women’s life-style on image evaluation and selection in clothing styles", Journal of the Korean Society of Clothing and Textiles, 26(2), pp.227~238 (2002)
- Ryoo, S. H., "The image of ideal woman and the preference of clothing in the situation of first impression formation", Journal of the Korean Society of Clothing and Textiles, 25(4), pp.817~827 (2001)
- 서란숙, "여성의 신체이미지와 자아이미지에 따른 화장태도 연구", 디지털융복합연구, 12(1), pp.475~489 (2014), 한국디지털정책학회[DOI]
- 성남숙, "신체이미지와 토털 패션이미지와의 관계 -의복, 메이크업, 헤어를 중심으로-", 한국디자인문화학회지, 17(2), pp.237~245 (2011), 한국디자인문화학회
- Shin, S. H., "Studies on images of women’s make-up and hairstyles as preference of the targeted men age 20s and 30s", 석사, pp.2015
- Song, E. -Y., "A study on influence to make-up for improvement of face image within professional women in Jeju region", 석사, pp.2005
- 송미영, "얼굴의 형태적 특성과 메이크업에 의한 얼굴 이미지 연구", 한국생활과학회지, 14(1), pp.143~153 (2005), 한국생활과학회
- 성영신, "아름다움의 심리적 권력: 성별, 영역별 미(美)권력 차이를 중심으로", 한국심리학회지: 소비자·광고, 10(3), pp.461~488 (2009), 한국소비자·광고심리학회[DOI]
- Xie, Y. -W., "Comparison study of women’s images in advertisement between China and Korea based on women’s magazines", 석사, pp.2012
- Yang, J. S., "A study on image perception of suitable makeup technique and hair style in six types face", 박사, pp.2010
- Yoon, E. -N., "A study on clothing behavior and clothing image of out", inner wear according to sex role stereotype, 2000, pp.24(2), 152~163
