지역 활성화를 위한 공공미술 프로젝트 요소에 관한 연구

Abstract

Public art means art that is simply produced and owned for the community, but modern public art is changing in a new sense, and with the shift from physical behavior to practical participation being implemented through various projects further accelerating, art is becoming not just an aesthetic product but a community chapter that interacts with the public in real space. Therefore, this study identified the importance of public art project elements according to changes in public art concept to revitalize the region, and derived 8 public art elements, such as artists and art works, community resource development, tourism resource development, online promotion, and offline cultural products through analysis of successful cases of public art project development. Research shows that in order to attract visitors to public art projects, we need to present marketing measures that are consistent with the times, and that reflecting artistry, the essence of art that public art projects must have, should be the basis. It also suggests that cultural product development, education resource development and tourism resource development should be combined with local culture and character where public art projects are conducted to become successful public art projects, and based on this, can lead to local revitalization. Based on the success story of the public art project, this research is differentiated from the previous studies in that it presented importance to experts by analyzing factors without staying in the case analysis, and it is hoped that research on factors and importance of public art projects will be carried out for visitors who participate directly in public art projects in the future and can be conducted and reflected directly in reality.