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Introduction: Social media marketing and luxury brands
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This article introduces the five papers selected for this special issue of the Journal ofGlobal Fashion Marketing. These papers were received following a call for papers forthe Special Issue on Social Media Marketing and Luxury Brands in 2013.
Abstract
This article introduces the five papers selected for this special issue of the Journal ofGlobal Fashion Marketing. These papers were received following a call for papers forthe Special Issue on Social Media Marketing and Luxury Brands in 2013.
참고문헌 (5)
- Chedia Dhaoui, "An empirical study of luxury brand marketing effectiveness and itsimpact on consumer engagement on Facebook", Journal of Global Fashion Marketing, 5(3), pp.209~222 (2014), 한국마케팅과학회[DOI]
- Klaus Heine, "Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints", Journal of Global Fashion Marketing, 5(3), pp.223~234 (2014), 한국마케팅과학회[DOI]
- Hanna Kontu, "Why all that noise – assessing the strategic value of social media for fashion brands", Journal of Global Fashion Marketing, 5(3), pp.235~250 (2014), 한국마케팅과학회[DOI]
- Anne-Flore Maman Larraufie, "The e-semiotics of luxury", Journal of Global Fashion Marketing, 5(3), pp.197~208 (2014), 한국마케팅과학회[DOI]
- Mark Ng, "Social media and luxury fashion brands in China: the case of Coach", Journal of Global Fashion Marketing, 5(3), pp.251~265 (2014), 한국마케팅과학회[DOI]
관련 논문AI추천
Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentarySara Kamal, Shu-Chuan Chu, Yoo Jung Kim한국마케팅과학회 · Journal of Global Fashion Marketing2019 · 제10권 제1호Introduction: Fashion and smart virtual realityEun Young Kim, Pekka Mattila한국마케팅과학회 · Journal of Global Fashion Marketing2014 · 제5권 제4호Luxury goes digital: how to tackle the digital luxury brand–consumer touchpointsBenjamin Berghaus, Klaus Heine한국마케팅과학회 · Journal of Global Fashion Marketing2014 · 제5권 제3호An empirical study of luxury brand marketing effectiveness and itsimpact on consumer engagement on FacebookChedia Dhaoui한국마케팅과학회 · Journal of Global Fashion Marketing2014 · 제5권 제3호Global Fashion Marketing on the MoveKim K. P. Johnson, Miyoung Lee한국마케팅과학회 · Journal of Global Fashion Marketing2011 · 제2권 제3호Renaissance of marketing and management in fashionRaffaele Donvito한국마케팅과학회 · Journal of Global Fashion Marketing2018 · 제9권 제3호
이 간행물의 다른 논문 (5건)
The e-semiotics of luxuryAure´lie Kourdoughli, Anne-Flore Maman Larraufiepp. 197-208An empirical study of luxury brand marketing effectiveness and itsimpact on consumer engagement on FacebookChedia Dhaouipp. 209-222Luxury goes digital: how to tackle the digital luxury brand–consumer touchpointsBenjamin Berghaus, Klaus Heinepp. 223-234Why all that noise – assessing the strategic value of social media for fashion brandsAlessandra Vecchi, Hanna Kontupp. 235-250Social media and luxury fashion brands in China: the case of CoachMark Ngpp. 251-265