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An Analysis on Metaphoric Ideology.

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In this paper, ideologies in various contexts, especially in politics, news, and sports, are to be analyzed based on the conceptual metaphor theory. For this purpose, in the 2nd chapter, the character of conceptual metaphor theory is identified as a theoretical background. The conceptual metaphor is not only the matter of language but also the matter of conceptualization. The point of conceptual metaphors is that we can comprehend and conceptualize the abstract and unconstructed concept in terms of on the concrete and well-structured concept. This kind of conceptual metaphor is culturally identified. In other words, when the identical abstract concept is conceptualized, concrete concepts which are different from each culture are utilized. Concrete concepts in conceptual metaphors are called the source domain, and abstract concepts are called the target domain. Conceptual metaphors are largely divided into creative metaphors and conventional metaphors, and Lakoff & Johnson(1980) divides conceptual metaphors into structural metaphors, orientational metaphors, and ontological metaphors. In the 3rd chapter, Metaphor and ideology will be intensively discussed in various contexts. Politics, news report, and sports are included among these contexts. As the arrangement in this chapter shows, this paper has no purpose in analyzing metaphor and ideology in a specific event, but has a purpose in showing how metaphor decisively function when analyzing ideology

Abstract

In this paper, ideologies in various contexts, especially in politics, news, and sports, are to be analyzed based on the conceptual metaphor theory. For this purpose, in the 2nd chapter, the character of conceptual metaphor theory is identified as a theoretical background. The conceptual metaphor is not only the matter of language but also the matter of conceptualization. The point of conceptual metaphors is that we can comprehend and conceptualize the abstract and unconstructed concept in terms of on the concrete and well-structured concept. This kind of conceptual metaphor is culturally identified. In other words, when the identical abstract concept is conceptualized, concrete concepts which are different from each culture are utilized. Concrete concepts in conceptual metaphors are called the source domain, and abstract concepts are called the target domain. Conceptual metaphors are largely divided into creative metaphors and conventional metaphors, and Lakoff & Johnson(1980) divides conceptual metaphors into structural metaphors, orientational metaphors, and ontological metaphors. In the 3rd chapter, Metaphor and ideology will be intensively discussed in various contexts. Politics, news report, and sports are included among these contexts. As the arrangement in this chapter shows, this paper has no purpose in analyzing metaphor and ideology in a specific event, but has a purpose in showing how metaphor decisively function when analyzing ideology

참고문헌 (15)

  1. Aitchison, J, "Words in the Mind: an Introduction to the Mental Lexicon, 3rd edn" (2002), Blackwell
  2. Cameron, L, "Metaphor in Educational Discourse" (2003), Continuum
  3. Charteris-Black, J, "Politicians and Rhetoric: the Persuasive Power of Metaphor" (2004), Palgrave
  4. Cook, G, "The Discourse of Advertising" (1992), Routledge
  5. Deignam, A, "Collins Cobuild English Guides 7: Metaphor" (1995), HarperCollins
  6. Fairclough, N, "Language and Power" (1989), Longman
  7. Gibbs, R. W, "The Poetics of Mind: Figurative Thought, Language, and Understanding" (1994), Cambridge University Press
  8. Gibbs, R. W, "Metaphor in Cognitive Linguistics" (1999), John Benjamins
  9. Kittay, E. F, "Metaphor: Its Cognitive Force and Linguistics Structure" (1987), Clarendon Press
  10. Kövecses, Z, "Metaphor: A Practical Introduction" (2002), Oxford University Press
  11. Lakoff, G, "Women, Fire, and Dangerous Things" (1987), University of Chicago Press
  12. Lakoff, G, "Metaphors We Live By" (1980), Chicago University Press
  13. Montgomery, M, "An Introduction to Language and Society, 2nd edn" (1995), Routledge
  14. Ortony, A, "Metaphor and Thought, 2nd edn" (1993), Cambridge University Press
  15. Winner, E, "The Point of Words: Children’s Understanding of Metaphor and Irony" (1988), Harvard University Press

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