COVID-19 팬데믹 대응을 위한 정부의 위험 커뮤니케이션 현황 및 향후 정책의 방향성 고찰
South Korean government’s risk communication during the COVID-19 pandemic crisis: Lessons learned and policy recommendations
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Objectives: This study aimed to analyze the risk communication strategies of the South Korean government in response to COVID-19 and recommend effective risk communication to enhance the preventive actions among the public. Methods: A literature review was conducted on 18 research articles and government reports on health communication strategies during the COVID-19 crisis. Results: Perceived threat of COVID-19 varied by age, sex, and educational level. Most of the promotional materials were well written and informatic were well controlled, but some messages were not tailored to differences in risk perception by group. The Korean government provided relevant information through websites, YouTube, mobile applications, and text message. The Korean government provided the public with timely and transparent information on the pandemic. However, in the process of communication, confidentiality was violated, consumer perspectives were not fully considered, and inconsistent information was delivered. The following policy recommendations were proposed for effective risk communication: (1) adopt a multicultural approach; (2) apply a bottom-up approach to communication; (3) provide tailored information; (4) monitor the public on risk perception and governmental response; (5) use platforms for interactive communication. Conclusion: Effective risk communication is crucial in supporting the public in making informed decisions to mitigate the pandemic risks.
Abstract
Objectives: This study aimed to analyze the risk communication strategies of the South Korean government in response to COVID-19 and recommend effective risk communication to enhance the preventive actions among the public. Methods: A literature review was conducted on 18 research articles and government reports on health communication strategies during the COVID-19 crisis. Results: Perceived threat of COVID-19 varied by age, sex, and educational level. Most of the promotional materials were well written and informatic were well controlled, but some messages were not tailored to differences in risk perception by group. The Korean government provided relevant information through websites, YouTube, mobile applications, and text message. The Korean government provided the public with timely and transparent information on the pandemic. However, in the process of communication, confidentiality was violated, consumer perspectives were not fully considered, and inconsistent information was delivered. The following policy recommendations were proposed for effective risk communication: (1) adopt a multicultural approach; (2) apply a bottom-up approach to communication; (3) provide tailored information; (4) monitor the public on risk perception and governmental response; (5) use platforms for interactive communication. Conclusion: Effective risk communication is crucial in supporting the public in making informed decisions to mitigate the pandemic risks.
참고문헌 (21)
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