프로사진가의 디지털카메라 수용에 미치는 요인에 관한 연구

Abstract

Abstract The influence relationship of professional and amateur photographers, which has sustained for about 150 years, has been changed as the digital technology has grafted into photography, the digital camera developed, and its massive propagation. Particularly the economical sphere, the strong influence of amateur photographers have threatened professionals. One has to learn various camera techniques to be a professional photographer before the digital technology has grafted into photography. It's digital cameras that emancipated amateur photographers from many sophisticated works to take long efforts, collapsing the high technological barrier that amateurs have coped with. It is not an exaggerated statement that the change of the photography field is that of digital cameras. The intension of and attitude to the acceptance of digital cameras would be the important condition for the present and future of photography. While the studies of the intension of accepting digital cameras have been on amateur photographers as prosumers so far, this study's objects are professional photographers, whose intention of and attitude to the acceptance of digital cameras. This study shows that the simple technological progress has determined boundary of professional and amateur photographers in term of professionals' aspects with the related cause-and-effect variables, particularly economical ones. The result of this research shows that professional photographers' choice to use digital cameras are based on their easinessㆍself-efficacyㆍreceptive intentionㆍexperience rather than their usefulness, while they have little interest in the economical reason to use digital cameras, in which amateur prosumers have highlevel interest.