SNS가 필름 카메라 사진 수용에 미치는 영향

Abstract

The use of film cameras sharply declined, and drastically declined as the number of Internet users increased from the popularization of cameras in the 1900s to the multimedia enhancements of personal computers due to the release of Microsoft’s Windows 95 in 1995. With development, it gradually became farther away from the public as an item of memories. With the development of digital cameras, the Internet, and smart media, the use of digital photos is becoming apparent more and more in terms of quantity as it has become digitalized by the use of mobilephone that have become everyday beyond popularization. However, in the recent digital era, the use of film cameras is increasing again as the story of “analog film sensibility” came out through SNS. In this study, major factors were analyzed and empirical research was conducted on how SNS affects the acceptance of film camera photos. A questionnaire survey was conducted on people with experience of using film cameras and printing film photos, and SPSS 18.0 was used as an empirical analysis tool. The results of this study showed that the brand image, ease of use, and social influence perceived value and perceived usefulness. By measuring the intention to use film camera users, and by revealing in detail the factors that affect the intention to use, it provides the basis data for the activation of the film camera market, and analyzes the factors that influence the user’s intention and the causal relationship between the factors. It will be able to provide a theoretical foundation as a reference for researchers who want to analyze and conduct future research in related fields.