베트남 여성의 반영구화장 만족도 요인에 관한 연구
A Study on the Satisfaction Factors of Vietnamese Women for Permanent Makeup
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Although the market for permanent make-up in Vietnam is growing rapidly in recent years, research on permanent make-up in Vietnam has not been conducted. This study was conducted to find out the factors of the satisfaction of Vietnamese women with permanent make-up, to help Korean beauty industry enter the Vietnamese market successfully and to contribute to the development of permanent make-up in both academia and industry. For the experiment, questionnaires were distributed to women in Hanoi and Ho Chi Minh for 33 days from March 12 to April 5, 2019 and 395 copies of answers were used for the final analysis of the research. For data analysis, χ² (Chi-square) verification, frequency analysis, regression analysis and difference analysis were performed. The level of satisfaction after the permanent make-up was as high as 3.63 on average. It was analyzed that the 'Communication with the operator during the procedure (t = 7.838 ***)' was the most significant factor affecting satisfaction. Therefore, to increase the satisfaction with permanent make-up, and revisit intention of Vietnamese women, it is necessary to strengthen the counseling system clarifying communication with the operator during the procedure, recruiting qualified experts through education and improving the atmosphere of the venue.
Abstract
Although the market for permanent make-up in Vietnam is growing rapidly in recent years, research on permanent make-up in Vietnam has not been conducted. This study was conducted to find out the factors of the satisfaction of Vietnamese women with permanent make-up, to help Korean beauty industry enter the Vietnamese market successfully and to contribute to the development of permanent make-up in both academia and industry. For the experiment, questionnaires were distributed to women in Hanoi and Ho Chi Minh for 33 days from March 12 to April 5, 2019 and 395 copies of answers were used for the final analysis of the research. For data analysis, χ² (Chi-square) verification, frequency analysis, regression analysis and difference analysis were performed. The level of satisfaction after the permanent make-up was as high as 3.63 on average. It was analyzed that the 'Communication with the operator during the procedure (t = 7.838 ***)' was the most significant factor affecting satisfaction. Therefore, to increase the satisfaction with permanent make-up, and revisit intention of Vietnamese women, it is necessary to strengthen the counseling system clarifying communication with the operator during the procedure, recruiting qualified experts through education and improving the atmosphere of the venue.
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