여성 고객의 라이프스타일에 따른 외모관리 동기와 퍼머넌트 메이크업 행동 연구
A Study on the Women’s Permanent Makeup Behaviors and Appearance Care by Their Lifestyles
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This study investigated types of female lifestyle, appearance management motives and permanent makeup behaviors. For an empirical analysis of the purpose of the study, a questionnaire survey was conducted with women in their 20~40 s,who are the most common users for permanent makeup. According to analysis on appearance management motives after sorting lifestyle factors by type, ‘changes in charm’ was the highest among the factors of appearance management motives in active social activity groups. It was found that the conservative rationality-oriented group is reluctant to change its daily routine. They were also less interested in conservative beauty with a low need for appearance management. In permanent makeup behavior by lifestyle group, the convenience of permanent makeup was the highest factor even though some differences were observed by group, followed by psychological dependence and economic efficiency. When it comes to the effect of appearance management motives on permanent makeup behavior by lifestyle group, high appearance-management motives had an impact on the convenience of permanent makeup in the socially active group. In the social trend-oriented group, the use of permanent makeup had factors of psychological dependence when social achievement-oriented appearance management motives were high. It was found that permanent makeup has emerged as a new type of appearance management behavior.
Abstract
This study investigated types of female lifestyle, appearance management motives and permanent makeup behaviors. For an empirical analysis of the purpose of the study, a questionnaire survey was conducted with women in their 20~40 s,who are the most common users for permanent makeup. According to analysis on appearance management motives after sorting lifestyle factors by type, ‘changes in charm’ was the highest among the factors of appearance management motives in active social activity groups. It was found that the conservative rationality-oriented group is reluctant to change its daily routine. They were also less interested in conservative beauty with a low need for appearance management. In permanent makeup behavior by lifestyle group, the convenience of permanent makeup was the highest factor even though some differences were observed by group, followed by psychological dependence and economic efficiency. When it comes to the effect of appearance management motives on permanent makeup behavior by lifestyle group, high appearance-management motives had an impact on the convenience of permanent makeup in the socially active group. In the social trend-oriented group, the use of permanent makeup had factors of psychological dependence when social achievement-oriented appearance management motives were high. It was found that permanent makeup has emerged as a new type of appearance management behavior.
참고문헌 (20)
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