사회적 이슈 커뮤니케이션 디자인 방향에 관한 연구 - 성평등 주제의 스토리텔링을 중심으로 -

Abstract

The purpose of this study is to investigate the direction of communication design through in-depth interviews on the topic of gender equality, which is an active theme of social issue happening worldwide, and to suggest a direction to provide better social issue communication direction. In order to do so, firstly, I researched case studies and investigated the characteristics of gender magazines such as If, Ferm and Womankind. Secondly, I conducted an empirical study of in-depth interviews to identify the emotional adjectives by women and men by different age groups from gender equality storytelling magazine experience. As a result, I was able to grasp two points necessary. First of all, for the gender equality content messages closely related to everyday stories level down the barrier and become easier to empathize with. Second of all, the more complex the social issues are, the more sustainable and credible if the content developed steadily and contingently. This study is meaningful in that it suggested a series of directions for communicating gender equality issues. Future research should complement the suggested directions for gender equality communication design and contribute to guiding further directions.