스토리텔링 연구의 현재와 과제- 메시지, 수용자, 매체의 효과를 중심으로 -
Present and Future of Storytelling Study - Focusing on Effects of Message, Audience and Media -
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In contemporary society a word of storytelling is very popular using and employed in various fields (e.g., literature, photography, advertising, design etc.). As a one of concept of academic research topics, however, storytelling studies have shown their limitations doing investigations only under the levels of case study, descriptive, rather than explanative or theoretical ones. For researchers in the field of storytelling study, the current study aimed two goals: first, collecting and summarizing the effectiveness of storytelling from various relevant literature (operationalized as dependent variables), and second, suggesting future research directions focusing on message, recipient, and medium separatedly (as independent variables). The discussions of this study could give many storytelling researchers a bit of inspirations for their future investigations. Specific rationale and theoretical explanations are discussed.
Abstract
In contemporary society a word of storytelling is very popular using and employed in various fields (e.g., literature, photography, advertising, design etc.). As a one of concept of academic research topics, however, storytelling studies have shown their limitations doing investigations only under the levels of case study, descriptive, rather than explanative or theoretical ones. For researchers in the field of storytelling study, the current study aimed two goals: first, collecting and summarizing the effectiveness of storytelling from various relevant literature (operationalized as dependent variables), and second, suggesting future research directions focusing on message, recipient, and medium separatedly (as independent variables). The discussions of this study could give many storytelling researchers a bit of inspirations for their future investigations. Specific rationale and theoretical explanations are discussed.
참고문헌 (34)
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