공급사슬상에서 연장보증의 경제적 효과
The Effect of Extended Warranties on Economic Outcome in a Supply Chain
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Purpose: In Part 1, the purpose of this study is to examine how a used product provider optimizes a company's profits by comparing an extended warranty to a used product only when selling a product and what it provides later. In addition, in Part 2, an empirical study can confirm the structure in which extended guarantees can work effectively by grasping consumers' purchase intention according to the time of sale of extended guarantees, which is the basic premise of the analysis model of Part 1. Methods: This study aims to conduct not only analytical studies but also empirical studies applying various statistical analysis methods using questionnaires targeting customers and potential consumers who have subscribed to extended warranty services. Results: The study showed that the profits of companies providing extended warranty services were proportional to the coefficient of the extended guarantee service value, so it is necessary to create an environment in which the effect of extended guarantee services can be well realized. In the empirical model, the higher the emotional and economic benefits are perceived, the higher the purchase intention according to the future purchase of extended guarantees. Conclusion: Through this study, various problems that may be caused by the structural diversity of the supply chain providing extended warranties in the future can be viewed and contribute to the theoretical foundation for strategic understanding.
Abstract
Purpose: In Part 1, the purpose of this study is to examine how a used product provider optimizes a company's profits by comparing an extended warranty to a used product only when selling a product and what it provides later. In addition, in Part 2, an empirical study can confirm the structure in which extended guarantees can work effectively by grasping consumers' purchase intention according to the time of sale of extended guarantees, which is the basic premise of the analysis model of Part 1. Methods: This study aims to conduct not only analytical studies but also empirical studies applying various statistical analysis methods using questionnaires targeting customers and potential consumers who have subscribed to extended warranty services. Results: The study showed that the profits of companies providing extended warranty services were proportional to the coefficient of the extended guarantee service value, so it is necessary to create an environment in which the effect of extended guarantee services can be well realized. In the empirical model, the higher the emotional and economic benefits are perceived, the higher the purchase intention according to the future purchase of extended guarantees. Conclusion: Through this study, various problems that may be caused by the structural diversity of the supply chain providing extended warranties in the future can be viewed and contribute to the theoretical foundation for strategic understanding.
참고문헌 (35)
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