폐쇄형 공급망의 반품 및 리퍼비싱 정책 결정 모형
Return and Refurbishing Policies in A Closed-loop Supply Chain
1
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
본 연구는 제조업체와 리퍼브업체가 공존하는 폐쇄형 공급망 하에서 반품정책 및 리퍼브제품 판매가격의 통합적 결정 문제를 다룬다. 제조업체는 정상품의 1차시장 판매와 반품 접수를 담당하고, 반품된 제품을 리퍼브업체에 공급한다. 리퍼브업체는 반품제품을 리퍼비싱 후 이를 2차시장에 판매한다. 대리인 이론을 기반으로 연구모형을 구성하였으며, 반품정책이 고객 행동에 미치는 영향, 반품제품의 다양한 처리 방법, 리퍼브제품의 정상품 수요 잠식 등 현실적 상황을 연구모형에 포함하였다. 또한 본 연구는 공급망을 주도하는 제조업체가 공급망 전체 또는 자신의 이익을 최대화하는 두 가지 의사결정 상황을 고려하며, 각 상황 하에서의 최적해 결과와 공급망 이익 구조를 비교하여 기업 및 공급망 현실에 다양한 시사점을 제공하고자 한다.
Abstract
This study investigates a joint decision on the return policy and the sales price of a refurbished item in a closed-loop supply chain, which consists of a manufacturer and a refurbisher. The manufacturer sells a new item, receives a sales return and supplies a returned item to the refurbisher. The refurbisher is responsible for the refurbishing of a returned item and its sales to the secondary market. We build a principal-agent model, considering the effect of a return policy on consumer behaviors, multiple disposition options of returned items, demand interaction between new and refurbished items. We also consider two possible objectives of a manufacturer: maximizing its own profit, and achieving supply chain coordination to maximize the supply chain's overall profit. Then, we compare the optimal solutions in two situations and different profit structures in order to provide important managerial insights into supply chain practices.
참고문헌 (23)
- 유승호, "Optimal Lot Sizing, Pricing and Process Reliability Investment Model for an Imperfect Production System with Customer Return", 한국생산관리학회지, 21(1), pp.1~22 (2010), 한국생산관리학회
- 임시영, "확률적 주문취소 및 반품이 있는 재고 시스템의 수리모형", 한국생산관리학회지, 24(3), pp.371~382 (2013), 한국생산관리학회
- Aras, N., "Optimal inventory and pricing policies for remanufacturable leased products", International Journal of Production Economics, 133(1), pp.262~271 (2011)
- Banker, R. D., "Quality and competition", Management Science, 44(9), pp.1179~1192 (1998)
- Blackburn, J. D., "Reverse supply chains for commercial returns", California Management Review, 46(2), pp.6~22 (2004)
- Cachon, G. P., "Supply chain coordination with revenue-sharing contracts : strengths and limitations", Management Science, 51(1), pp.30~44 (2005)
- Chen, J., "Coordinating a decentralized supply chain with customer returns and price-dependent stochastic demand using a buyback policy", European Journal of Operational Research, 212(2), pp.293~300 (2011)
- Davis, S., "Return policies and the optimal level of ‘hassle’", Journal of Economics and Business, 50(5), pp.445~460 (1998)
- Furguson, M. E. and G. C. Souza, "Closed- Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices" (2010), CRC Press
- Guide Jr., V. D. R., "The optimal disposition decision for product returns", Operations Management Research, 1(1), pp.6~14 (2008)
- Guide Jr., V. D. R., "Time value of commercial product returns", Management Science, 52(8), pp.1200~1214 (2006)
- "Why Hyundai is an American hit" (2009)[URL]
- Karmarkar, U. S., "Quality, class, and competition", Management Science, 43(1), pp.27~39 (1997)
- Ketzenberg, M. E., "Optimal pricing, ordering, and return policies for consumer goods", Production and Operations Management, 18(3), pp.344~360 (2009)
- Lederer, P. J., "Economics of total quality management", Journal of Operations Management, 12(3), pp.353~367 (1995)
- Majumder, P., "Competition in remanufacturing", Production and Operations Management, 10(2), pp.125~141 (2001)
- Mukhopadhyay, S. K., "Reverse logistics in e-business : Optimal price and return policy", International Journal of Physical Distribution & Logistics Management, 34(1), pp.70~89 (2004)
- Mukhopadhyay, S. K., "A dynamic model for optimal design quality and return policies", European Journal of Operational Research, 180(3), pp.1144~1154 (2007)
- Ovchinnikov, A., "Revenue and cost management for remanufactured products", Production and Operations Management, 20(6), pp.824~840 (2011)
- Shulman, J. D., "Managing consumer returns in a competitive environment", Management Science, 57(2), pp.347~362 (2011)
- Stock, J., "Many happy(product)returns", Harvard Business Review, 80(7), pp.16~17 (2002)
- Vorasayan, J., "Optimal price and quantity of refurbished products", Production and Operations Management, 15(3), pp.369~383 (2006)
- "Shipping and returns" (2013)[URL]