벽지디자인이 소비자 반응과 선호도에 미치는 영향-무채색의 기하학적인 패턴을 중심으로

Abstract

This study is a research on consumer responses and preferences of the interior finishes of living spaces, especially decorative wallpapers. This study is trying to understand the relationship between the interior space and the consumer's preference in perspective of human psychology by analyzing the consumer's response and preference according to the design of finishing materials. As a result of the study, the most important element that the respondents consider when purchasing interior products are material and texture, and even for the same material and texture, they showed the most sensitive reaction to the colors. The public favors ivory beige color the most for the living room, and silk wallpaper for wallpaper finish. Thus, the assessment of design by consumers according to the shape of plane in the indoor space show us that the it significantly affects the consumer's space preference and space friendliness. Accordingly, in space planning for space, it is imperative to consider the characteristics of the space users in wallpaper design which affect the consumers in order to get more effective results. Based on the general result of the study, there was no significant differences in various preferences research on interior finishes according to gender, age, education level and income level. Nevertheless, With the result of the study, while there is a limitation to apply this to personal living spaces for interior decorations, it is believed that it can be applied to decorations for multiparty space such as apartment model house that people from all classes will adjust comfortably.