Understanding Fandom Induced Tourism: Problems and Strategies for the Korean Wave Tourism
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This paper attempts to analyze the current practices of the Korean Wave tourism(fandom induced tourism) from the perspective of fandom. It is suggested that the fandom induced tourism can be divided into two forms that are interconnected to some extent. These are labeled in this paper as screen tourism and celebrity induced tourism. The case of Beatles tourism is introduced as an example of fandom induced tourism, which helps illustrate three important strategic efforts in the development process. These include 1) restricting against over-commercialization, 2) establishing a strategic collaboration among the stakeholders, and 3) maintaining fans' participation in constructing fandom induced tourism. This paper concludes with the contention that the long-term viability of fandom induced tourism in Korea lies in coordinating such strategic needs.
Abstract
This paper attempts to analyze the current practices of the Korean Wave tourism(fandom induced tourism) from the perspective of fandom. It is suggested that the fandom induced tourism can be divided into two forms that are interconnected to some extent. These are labeled in this paper as screen tourism and celebrity induced tourism. The case of Beatles tourism is introduced as an example of fandom induced tourism, which helps illustrate three important strategic efforts in the development process. These include 1) restricting against over-commercialization, 2) establishing a strategic collaboration among the stakeholders, and 3) maintaining fans' participation in constructing fandom induced tourism. This paper concludes with the contention that the long-term viability of fandom induced tourism in Korea lies in coordinating such strategic needs.
참고문헌 (30)
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