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A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island

서용건|김다혜
한국상품학회 (Korean Academy Of Commodity Science & Technology)|2023.08|상품학연구 (Journal of Product Research)|제41권 제4호|pp. 103-116|DOI 10.36345/kacst.2023.41.4.013

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키워드

HallyuJeju islandKorean waveHallyu tourismrevitalization model
주제분류경영학

초록

The purpose of this study is to analyze the government and local government's support policies for Hallyu tourism, identify the current status of Hallyu tourism in Jeju-do, and propose measures to revitalize Hallyu in Jeju-do. In order to achieve this purpose, the concept of Hallyu and Hallyu tourism was organized and previous research was reviewed. In addition, the government and local governments' support policies related to Hallyu tourism were investigated. In addition, we looked at Hallyu tourist spots related to dramas and movies in Jeju-do before and after COVID-19. In addition, as a music-related Hallyu tourist destination, Nanta Hall and a course proposed as a Hallyu-themed tourist attraction course by the Korea Tourism Organization in 2023 were examined. From this, as a plan to revitalize the current Hallyu tourism industry in Jeju-do, firstly securing the sustainability of drama and movie filming locations, secondly pursuing experiential Hallyu tourism facilities and diversity of facilities, and finally developing Hallyu tourism products and securing active promotion channels. These research results are expected to provide policy and practical implications for revitalizing Hallyu tourism in Jeju-do in the future.

Abstract

The purpose of this study is to analyze the government and local government's support policies for Hallyu tourism, identify the current status of Hallyu tourism in Jeju-do, and propose measures to revitalize Hallyu in Jeju-do. In order to achieve this purpose, the concept of Hallyu and Hallyu tourism was organized and previous research was reviewed. In addition, the government and local governments' support policies related to Hallyu tourism were investigated. In addition, we looked at Hallyu tourist spots related to dramas and movies in Jeju-do before and after COVID-19. In addition, as a music-related Hallyu tourist destination, Nanta Hall and a course proposed as a Hallyu-themed tourist attraction course by the Korea Tourism Organization in 2023 were examined. From this, as a plan to revitalize the current Hallyu tourism industry in Jeju-do, firstly securing the sustainability of drama and movie filming locations, secondly pursuing experiential Hallyu tourism facilities and diversity of facilities, and finally developing Hallyu tourism products and securing active promotion channels. These research results are expected to provide policy and practical implications for revitalizing Hallyu tourism in Jeju-do in the future.

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