스토리 기반 제품 디자인의 사용자 감성 경험 연구 - LG 제품의 광고 사례를 통한 스토리의 사용자 경험 요소를 중심으로 -

Abstract

This paper examines how stories on the products affect user experience and change product concepts, stories, intention of purchase and attitudes. First, emotional elements of positive experience were drawn from studies by psychologists including John Dewey. Advertising stories on the products were identified and viewed in terms of design concept process for industrial design. LG product advertising stories were presented to users(subjects) who were to choose one of the experience elements that they could see and feel. Also, the subjects were instructed to choose the level of each positive aspect they saw and felt about the LG product stories as a vertical index. The result showed that imagination and curiosity were present both in the LG product advertising stories and the vertical index. The study result suggested that positive emotional experience was drawn from users' product experience by considering design concept first, just like in case of the LG product advertising stories.