제품에 스토리가 부여된 사용자 감성 연구 - 애플 제품의 광고 사례를 통한 산업디자인의 스토리 경험 요소 추출을 중심으로 -

Abstract

This paper explores the user experience from the design concept through the stories reflected in the product and studies whether it can bring positive factors to the user by using the product. Look at the product ad story from the design process concept to the considered aspect. Find out the behavior and emotional meaning of the story in the product. First, the positive emotional factor extracted from John Dewey and the psychologist, the images of the industrial design field were given to the subjects to select the product image that they feel about each positive emotional factor. After showing Apple's product ad story to the subjects, we selected one of the emotional positive emotional factors and examined the degree of each positive experience. As a result, we were able to identify products that users think about positive emotions, imagine the emotions of users in Apple's products, and identify common anxiety and empathy. In this way, the result of the positive emotional case that can help the product and the user to interact with the story about the product to be considered in the concept of the industrial design process.