외식 브랜드의 친환경 실천이 친환경 이미지와 브랜드 사랑, 행동의도, 프리미엄 가격 지불의도에 미치는 영향: 환경 의식의 조절효과

키워드

참고문헌 (71)

1. 김종훈, "레스토랑의 친환경 경영활동이 브랜드이미지와 구매의도에 미치는 영향", 동북아관광연구, 12(2), pp.213~232 (2016)
2. "환경부, 패스트푸드점·커피전문점과 함께 개인컵 활성화 추진" (2021)[URL]
3. 류을순, "외식기업의 친환경경영활동, 친환경적 태도, 지각된 소비자 효율성이 구매의도에 미치는 영향", 관광연구저널, 29(11), pp.87~100 (2015)
4. "“이제는 친환경보다 必환경” 외식업계 앞다퉈 친환경 경영...외식업계 必환경 노력위해 활발한 활동 중" (2022)[URL]
5. "진화하는 식품·외식 ‘친환경’ 경영 주목" (2022)[URL]
6. 왕새롬, "커피전문점의 친환경 활동이 브랜드 태도, 기업 이미지, 브랜드 애착도 및 행동의도에 미치는 영향 : 스타벅스를 중심으로", 동북아관광연구, 17(4), pp.231~251 (2021)
7. 이금호, "외식기업의 사회적 책임 활동이 신뢰와 프리미엄가격 지불의도에 미치는 영향", 관광경영연구, 25(4), pp.223~242 (2021)
8. 전도현, "포스트 코로나 시대 공정관광 인식이 이타적 가치 공정관광 태도 및 프리미엄 가격 지불의도에 미치는 영향", 한국외식산업학회지, 20(3), pp.251~265 (2024)
9. 전현모, "무인 커피전문점 브랜드 경험이 만족과 브랜드 사랑, 충성도에 미치는 영향", 한국외식산업학회지, 19(2), pp.135~150 (2023)
10. 정경희, "외식기업의 친환경 경영활동과 친환경 이미지가 기업신뢰와 구매의도에 미치는 영향", 산업혁신연구, 38(1), pp.145~170 (2022)
11. 조유혜, "호텔 친환경 마케팅이 고객 재방문 의도에 미치는 영향", 호텔경영학연구, 23(4), pp.163~179 (2014)
12. 최호준, "브랜드 경험이 브랜드 신뢰와 고객 프리미엄 지불의사에 미치는 영향", 관광경영연구, 22(7), pp.57~76 (2018)
13. 하정복, "외식기업의 친환경 경영활동과 브랜드이미지, 브랜드태도, 구매의도와의 관계연구", 유통물류연구, 6(2), pp.23~38 (2019)
14. "한국맥도날드, 실적부진에도 '친환경'과 '사회공헌' 확대" (2021)[URL]
15. Ahmad, W., "Schwartz personal values, theory of planned behavior and environmental consciousness:How tourists’ visiting intentions towards eco-friendly destinations are shaped?", Journal of Business Research, 110, pp.228~236 (2020)
16. Anderson, J. C., "Structural equation modeling in practice : A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~423 (1988)
17. Baloglu, S., "Organizational motivations for green practices in casual restaurants", International Journal of Hospitality & Tourism Administration, 23(2), pp.269~288 (2022)
18. Barber, N. A., "Tapping mindfulness to shape hotel guests’sustainable behavior", Cornell Hospitality Quarterly, 55(1), pp.100~114 (2014)
19. Bekar, A., "The effect of green practices on emotional attachment and green loyalty of coffee shop consumers(Turkey)", Turizam, 24(1), pp.33~45 (2020)
20. Byun, J., "To compare or not to compare?: Comparative appeals in destination advertising of ski resorts", Journal of Destination Marketing & Management, 10, pp.143~151 (2018)
21. Carroll, B. A., "Some antecedents and outcomes of brand love", Marketing Letters, 17(2), pp.79~89 (2006)
22. Chandrashekaran, R., "Assimilation of advertised reference prices : The moderating role of involvement", Journal of Retailing, 79(1), pp.53~62 (2003)
23. Chen, Y. S., "The driver of green innovation and green image–green core competence", Journal of Business Ethics, 81(3), pp.531~543 (2008)
24. Chen, Y. S., "The drivers of green brand equity : Green brand image, green satisfaction, and green trust", Journal of Business Ethics, 93(2), pp.307~319 (2010)
25. Chen, Q., "Understanding guests’ evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals", International Journal of Hospitality Management, 104, pp.103229~ (2022)
26. Chen, Y. S., "The influence of excessive product packaging on green brand attachment : The mediation roles of green brand attitude and green brand image", Sustainability, 9(4), pp.654~ (2017)
27. Chou, C. H., "Green practices in the restaurant industry from an innovation adoption perspective : Evidence from Taiwan", International Journal of Hospitality Management, 31(3), pp.703~711 (2012)
28. Cottrell, S. P., "Influence of sociodemographics and environmental attitudes on general responsible environmental behavior among recreational boaters", Environment and Behavior, 35(3), pp.347~375 (2003)
29. Cuong, D. T., "The impact of customer satisfaction, brand image on brand love and brand loyalty", Journal of Advanced Research in Dynamical and Control Systems, 12(6), pp.3151~3159 (2020)
30. Dunlap, R., "Handbook of Environmental Sociology" (2002)
31. Fornell, C. R., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
32. Ghorbanzadeh, D., "Emotional brand attachment and brand love : The emotional bridges in the process of transition from satisfaction to loyalty", Rajagiri Management Journal, 15(1), pp.16~38 (2021)
33. Hair, J. F., "Primer on partial least squares structural equation modelling (PLS-SEM)" (2016), Sage
34. Han H., "Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process", International Journal of Hospitality Management, 28(4), pp.519~528 (2009)
35. Harrison-Walker, L. J., "The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents", Journal of Service Research, 4(1), pp.60~75 (2001)
36. Homburg, C., "Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay", Journal of Marketing, 69(2), pp.84~96 (2005)
37. "Can restaurants go green, earn green?" (2008)[URL]
38. Ismail, A. R., "Effects of brand love, personality and image on word of mouth : The case of fashion brands among young consumers", Journal of Fashion Marketing and Management, 16(4), pp.386~398 (2012)
39. Janiszewski, C., "A connectionist model of brand-quality associations", Journal of Marketing Research, 37(3), pp.331~350 (2000)
40. Jang, Y. J., "The role of customer familiarity in evaluating green servicescape : An investigation in the coffee shop context", International Journal of Contemporary Hospitality Management, 33(2), pp.693~716 (2021)
41. Jang, Y. J., "Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants", International Journal of Hospitality Management, 30(4), pp.803~811 (2010)
42. Jang, Y, J., "Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness", International Journal of Hospitality Management, 44, pp.146~156 (2015)
43. Effects of restaurant green practices: Which practices are important and effective?, "Jeong, E. H.", ~, pp.Caesars Hospitality Research Summit, Paper 13 (2010)
44. Jeong, E. H., "The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting", International Journal of Hospitality Management, 41, pp.10~20 (2014)
45. Joshi, R., "Role of brand experience in shaping brand love", International Journal of Consumer Studies, 45(2), pp.259~272 (2021)
46. Keh, H. T., "advertising and consumer psychology new frontiers in branding:Attitudes, attachments, and relationships" (2007), Society for Consumer Psychology
47. Keller, K. L, "Strategic brand management:Building, measuring and managing brand equity" (1998), Prentice-Hall
48. Khan, S. A. R., "Improving consumer-based green brand equity : the role of healthy green practices, green brand attachment, and green skepticism", Sustainability, 14(19), pp.11829~ (2022)
49. Kim, W. G., "Measuring customer-based restaurant brand equity : Investigating the relationship between brand equity and firms’performance", Cornell Hospitality Quarterly, 45(2), pp.115~131 (2004)
50. Kwok, L., "Green attributes of restaurants: Do consumers, owners, and managers think alike?", International Journal of Hospitality Management, 83, pp.28~32 (2019)
51. Liu, K. N., "Brand knowledge and non-financial brand performance in the green restaurants : Mediating effect of brand attitude", International Journal of Hospitality Management, 89, pp.102566~ (2020)
52. Liu, C. R., "Antecedents and outcomes of lifestyle hotel brand attachment and love : The case of Gen Y", Journal of Hospitality Marketing &Management, 27(3), pp.281~298 (2018)
53. Mahasuweerachai, P., "The effect of green self-identity on perceived image, warm glow and willingness to purchase : A new generation’s perspective towards eco-friendly restaurants", Sustainability, 14(17), pp.10539~ (2022)
54. Martinez Garcia de Leaniz, P., "Customer responses to environmentally-certified hotels : The moderating effect of environmental consciousness on the formation of behavioral intentions", Journal of Sustainable Tourism, 26(7), pp.1160~1177 (2018)
55. Mohammed, A., "A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry", Kasetsart Journal of Social Sciences, 39(2), pp.358~364 (2018)
56. Namkung, Y., "Effects of restaurant green practices on brand equity formation: Do green practices really matter?", International Journal of Hospitality Management, 33, pp.85~95 (2013)
57. Netemeyer, R. G., "Developing and validating measures of facets of customer-based brand equity", Journal of Business Research, 57(2), pp.209~224 (2004)
58. Oliver, R. L., "Customer delight : Foundations, findings, and managerial insight", Journal of Retailing, 73(3), pp.311~336 (1997)
59. Pandowo, A., "How to create brand love in private label : The role of satisfaction as intervening variable", Journal of Marketing Management, 4(2), pp.81~91 (2016)
60. Saad Andaleeb, S., "Customer satisfaction in the restaurant industry : An examination of the transaction specific model", Journal of Services Marketing, 20(1), pp.3~11 (2006)
61. Santos, M., "When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services", Spanish Journal of Marketing-ESIC, 25(3), pp.374~391 (2021)
62. Schlegelmilch, B., "The link between green purchasing decisions and measures of environmental consciousness", European Journal of Marketing, 30(5), pp.35~55 (1996)
63. Schubert, F., "Exploring consumer perceptions of green restaurants in the US", Tourism and Hospitality Research, 10(4), pp.286~300 (2010)
64. Shen, Y. S., "Examining the role of satisfaction and brand love in generating behavioral intention", Travel and Tourism Research Association, Canada 2016 Conference, pp.28~ (2016)
65. Singal, M., "The link between firm financial performance and investment in sustainability initiatives", Cornell Hospitality Quarterly, 55(1), pp.19~30 (2014)
66. Trivedi, J., "Determinants of consumer loyalty towards celebrity-owned restaurants : The mediating role of brand love", Journal of Consumer Behaviour, 20(3), pp.748~761 (2020)
67. Wallace, E., "Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love", Journal of Product & Brand Management, 31(2), pp.189~205 (2022)
68. Wang, R, "Investigations of important and effective effects of green practices in restaurants", Procedia-Social and Behavioral Sciences, 40, pp.94~98 (2012)
69. Warshaw, P. R., "Disentangling behavioral intention and behavioral expectation", Journal of Experimental Social Psychology, 21(3), pp.213~228 (1985)
70. Yi, Y., "The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior", Industrial Marketing Management, 37(7), pp.767~783 (2008)
71. Yin, C. Y., "Types of green practices, hotel price image and consumers’attitudes in China : The mediating role of consumer skepticism", Journal of Hospitality Marketing &Management, 29(3), pp.329~357 (2020)

관련 논문AI추천