복합상업시설 개발과 운영관리의 의사결정에 관한 연구

Abstract

It is possible to examine the method to revitalize mixed-use retail property in a diverse way. The purpose of this study is to maximize the entertainment element selected in large-scale mixed-use facility, extract and select the revitalization element capable of occurring in each stage of mixed-use retail property development, analyze its importance, propose the revitalization plan in each stage of mixed-use retail property development and help it with the successful development of mixed-use retail property gradually promoted. This study selected the element appropriate for analyzing mixed-use retail property revitalization, hierarchize it and employed AHP(analytic hierarchy process) to evaluate the importance of the revitalization element of individual items and of revitalization of each stage. Based on the questionnaire research, the method of analysis was to use the Expert Choice 2000 program, divide it into the stage of development planning, the stage of construction and sale and the stage of operation and management and analyze the importance of revitalization elements. The revitalization element of the highest importance in promoting the mixed-use retail property development project was the item of locational validity, followed by traffic infrastructure and accessibility, and accessibility of the development concept. This suggests that the mixed-use retail property development project should well be planned and developed to fit the conditions of the project site at the stage of development planning. All items act to mixed-use retail property revitalization as an important element, and so it is necessary to coordinate and plan it in a harmonious manner.