The Role of Implicature in Creating Sensationalism in News Headlines
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This study explores the role of implicature in creating sensationalism in news headlines. This study examines 500 news headlines through content analysis and statistical analysis using SPSS, including inter-rater reliability testing to explore three main questions: (1) In what ways do news headlines use implicature to generate sensationalism? (2) How frequently do different types of implicature occur within sensational and non-sensational headlines? (3) To what extent do the functions of implicature differ, and which functions dominate in sensational headlines? The study categorizes headlines based on the presence and complexity of implicatures, identifying the types and functions that contribute to sensationalism. The findings suggest that sensational headlines frequently employ multiple or complex implicatures to evoke strong emotional responses, such as curiosity, fear, or surprise. In contrast, non-sensational headlines tend to use fewer or simpler implicatures. This research highlights the significant role of implicature in shaping reader perceptions and underscores the ethical implications of using sensationalism in journalism. The study contributes to understanding of linguistic strategies in media and offers insights into the mechanisms behind sensational news reporting.
Abstract
This study explores the role of implicature in creating sensationalism in news headlines. This study examines 500 news headlines through content analysis and statistical analysis using SPSS, including inter-rater reliability testing to explore three main questions: (1) In what ways do news headlines use implicature to generate sensationalism? (2) How frequently do different types of implicature occur within sensational and non-sensational headlines? (3) To what extent do the functions of implicature differ, and which functions dominate in sensational headlines? The study categorizes headlines based on the presence and complexity of implicatures, identifying the types and functions that contribute to sensationalism. The findings suggest that sensational headlines frequently employ multiple or complex implicatures to evoke strong emotional responses, such as curiosity, fear, or surprise. In contrast, non-sensational headlines tend to use fewer or simpler implicatures. This research highlights the significant role of implicature in shaping reader perceptions and underscores the ethical implications of using sensationalism in journalism. The study contributes to understanding of linguistic strategies in media and offers insights into the mechanisms behind sensational news reporting.
참고문헌 (27)
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