본문 바로가기
KERD
논문KCI 등재

특허 포트폴리오 구성과 신제품 출시 성과: 특허 재정비 활동의 조절효과를 중심으로

Patent Portfolio Composition and New Product Introduction: The Moderating Role of Technological Resource Rearrangement

1

조회

0

다운로드

1

인용

0

참고문헌

키워드

주제분류경영학

초록

In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms’ patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

Abstract

In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms’ patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

참고문헌 (91)

  1. 김별아, "제약산업에서의 신제품 개발이 기업가치에 미치는 영향: 신제품의 혁신 유형에 따른 기업평판의 조절효과", 경영학연구, 43(2), pp.443~463 (2014), 한국경영학회
  2. 김봉선, "어디서 오는 지식이 혁신성과로 연결 되는가: DVD 표준특허의 지식탐색 유형과 혁신성과", 경영학연구, 45(6), pp.1955~1983 (2016), 한국경영학회[DOI]
  3. 안연식, "기업의 특허 역량이 성과에 미치는 영향에 관한 실증 분석 : 우수 벤처기업을 중심으로", 지식경영연구, 11(1), pp.83~96 (2010), 한국지식경영학회[DOI]
  4. 추기능, "특허의 경제적 수명의 결정요인에 관한 연구 : 갱신자료를 활용한 생존분석", 지식경영연구, 11(1), pp.65~81 (2010), 한국지식경영학회[DOI]
  5. Aboulnasr, K., "Competitive Response to Radical Product Innovations", Journal of Marketing, 72(3), pp.94~110 (2008)
  6. Ahuja, G., "Entrepreneurship in the Large Corporation: A Longitudinal Study of How Established Firms Create Breakthrough Inventions", Strategic Management Journal, 22(6-7), pp.521~543 (2001)
  7. Ahuja, G., "Where Do Resources Come From? The Role of Idiosyncratic Situations", Strategic Management Journal, 25(8-9), pp.887~907 (2004)
  8. Arundel, A., "What Percentage of Innovations Are Patented? Empirical Estimates for European Firms", Research Policy, 27(2), pp.127~141 (1998)
  9. Autio, E., "Effects of Age at Entry, Knowledge Intensity And Imitability on International Growth", Academy of Management Journal, 43(5), pp.909~924 (2000)
  10. Barney, J. B., "Firm Resources and Sustained Competitive Advantage", Journal of Management, 17(1), pp.99~120 (1991)
  11. Barron, D. N., "A Time to Grow and a Time to Die: Growth and Mortality of Credit Unions in New York City, 1914-1990", American Journal of Sociology, 100(2), pp.381~421 (1994)
  12. Blau, A., "Inequality and Heterogeneity: A Primitive Theory of Social Structure" (1977), Free Press
  13. Boudreau, K. J., "Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis", Management Science, 57(5), pp.843~863 (2011)
  14. Bourgeois, L. J., "On the Measurement of Organizational Slack", Academy of Management Review, 6(1), pp.29~39 (1981)
  15. Cassiman, B., "The Impact of M&A on the R&D Process: An Empirical Analysis of the Role of Technological and Market-Relatedness", Research Policy, 34(2), pp.195~220 (2005)
  16. Chen, Y., "The Relationship between a Firm’s Patent Quality and Its Market Value –The Case of US Pharmaceutical Industry", Technological Forecasting & Social Change, 77(1), pp.20~33 (2010)
  17. Chi, T., "Trading in Strategic Resources : Necessary Conditions, Transaction Cost Problems, and Choice of Exchange Structure", Strategic Management Journal, 15(4), pp.271~290 (1994)
  18. Cohen, W. M., "A Fortune Favors the Prepared Firm", Management Science, 40(2), pp.227~251 (1994)
  19. Cyert, R. M., "A Behavioral Theory of the Firm" (1963), Prentice-Hall. Inc
  20. Drazin, R., "Harnessing Managerial Knowledge to Implement Product-Line Extensions: How Do Mutual Fund Families Allocate Portfolio Managers to Old and New Funds?", Academy of Management Journal, 45(3), pp.609~619 (2002)
  21. Dierickx, I., "Asset Stock Accumulation and Sustainability of Competitive Advantage", Management Science, 35(12), pp.1504~1511 (1989)
  22. Ding, M., "Structuring the New Product Development Pipeline", Management Science, 48(3), pp.1343~1363 (2002)
  23. Fleming, L., "Recombinant Uncertainty in Technological Search", Management Science, 47(1), pp.117~132 (2001)
  24. Fleming, L., "Breakthroughs and the “Long Tail” of Innovation", MIT Slone Management Review, 49(1), pp.69~74 (2007)
  25. Galunic, D. C., "Resource Recombinations in the Firm: Knowledge Structures and the Potential for Schumpetarian Recombination", Strategic Management Journal, 19(12), pp.1193~1201 (1998)
  26. Gilbert, C. G., "Unbundling the Structure of Inertia: Resource vs. Routine Rigidity", Academy of Management Journal, 48(5), pp.741~763 (2005)
  27. Grant, R. M., "The Resource Based Theory of Competitive Advantage : Implications for Strategy Formulation", California Management Review, 33(3), pp.114~135 (1991)
  28. Greve, H. R., "A Behavioral Theory of R&D Expenditures and Innovations: Evidence from Shipbuilding", Academy of Management Journal, 46(6), pp.685~702 (2003)
  29. Griliches, Z., "Patent Statistics as Economic Indicators: A Survey", Journal of Economic Literature, 28(4), pp.1661~1707 (1990)
  30. Harhoff, D., "Citation Frequency and the Value of Patented Inventions", Review of Economics and Statistics, 81(3), pp.511~515 (1999)
  31. Harhoff, D., "Citations, Family Size, Opposition and the Value of Patent Rights", Research Policy, 32(8), pp.1343~1363 (2003)
  32. Henderson, R. M., "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms", Administrative Science Quarterly, 35(1), pp.9~30 (1990)
  33. Henderson, R. M., "Scale, Scope, and Spillovers: The Determinants of Research Productivity in Drug Discovery", The RAND Journal of Economics, 27(1), pp.32~59 (1996)
  34. Haunschild, P. R., "When Do Interlocks Matter? A lternate Sources of Information and Interlock Influence", Administrative Science Quarterly, 43(4), pp.815~844 (1998)
  35. Hausman, J., "Econometric Models for Count Data with an Application to the Patents R&D Relationship", Econometrica, 52(4), pp.909~938 (1984)
  36. Helfat, C. E., "Evolutionary Trajectories in Petroleum Firm Research and Development", Management Science, 40(12), pp.1720~1747 (1994)
  37. Helfat, C. E., "Firm-specificity in Corporate Applied R&D", Organization Science, 5(2), pp.173~184 (1994)
  38. Henderson, R., "Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry", The RAND Journal of Economics, 24(2), pp.248~268 (1993)
  39. Jaffe, A. B., "Reinventing Public R&D: Patent Policy and the Commercialization of National Laboratory Technologies", The RAND Journal of Economics, 32(1), pp.167~198 (2001)
  40. Joecks, J., "Gender Diversity in the Boardroom and Firm Performance: What Exactly Constitutes a “Critical Mass?”", Journal of Business Ethics, 118(1), pp.61~72 (2013)
  41. Jun, S., "Patent Ma nagement for Technology Forecasting: A Case Study of the Bio-Industry", Journal of Intellectual Property Rights, 17(6), pp.539~546 (2012)
  42. Katila, R., "Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction", Academy of Management Journal, 45(6), pp.1183~1194 (2002)
  43. Khanna, R., "Fail Often, Fail Big, and Fail Fast? Learning from Small Failures and R&D Performance in the Pharmaceutical Industry", Academy of Management Journal, 59(2), pp.436~459 (2016)
  44. Kim, N. M., "Board Capital and Exploration: From a Resource Provisional Perspective", Management Decision, 53(9), pp.2156~2174 (2015)
  45. Klingebiel, R., "Resource Allocation Strategy for Innovation Portfolio Management", Strategic Management Journal, 35(2), pp.246~268 (2014)
  46. Kogut, B., "Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology", Organization Science, 3(3), pp.383~397 (1992)
  47. Lahiri, N., "Geographic Distribution of R&D Activity: How Does It Affect Innovation Quality?", Academy of Management Journal, 53(5), pp.1194~1209 (2010)
  48. The Quality of Ideas: Measuring Innovation with Multiple Indicators, "Lanjouw, J. O.", National Bureau of Economic Research, ~, pp.National Bureau of Economic Research No.7345 (1999)
  49. Laursen, K., "Open for Innovation: The Role of Openness in Explaining Innovation Performance Among UK Manufacturing Firms", Strategic Management Journal, 27(2), pp.131~150 (2006)
  50. Leiponen, A., "Innovation Objectives, Knowledge Sources, and the Benef its of Breadth", Strategic Management Journal, 31(2), pp.224~236 (2010)
  51. Lemley, M. A., "Rational Ignorance at the Patent Office", Northwestern University Law Review, 95(4), pp.1495~1529 (2001)
  52. Lin, B., "Corporate Technology Portfolios and R&D Performance Measures: A Study of Technology Intensive Firms", R&D Management, 35(2), pp.157~170 (2005)
  53. Lin, B., "Patent Portfolio Diversity, Technology Strategy, and Firm Value", IEEE Transactions on Engineering Management, 53(1), pp.17~26 (2006)
  54. Liu, K., "Human Capital, Social Collaboration, and Patent Renewal within U.S. Pharmaceutical Firms", Journal of Management, 40(2), pp.616~636 (2014)
  55. The USPTO Patent Assignment Dataset: Description and Analysis, "Marco, A. C.", USPTO, ~, pp.USPTO Economic working paper No. 2015-2 (2015)
  56. McGrath, R. G., "Real Options Reasoning and a New Look at the R&D Investment Strategies of Pharmaceutical Firms", Strategic Management Journal, 25(1), pp.1~21 (2004)
  57. Medcof, J. W., "The Resource-Based View and Transnational Technology Strategy", The Journal of High Technology Management Research, 11(1), pp.59~74 (2000)
  58. Mezias S. J., "The Three Faces of Corporate Renewal: Institution, Revolution, and Evolution", Strategic Management Journal, 14(2), pp.77~161 (1993)
  59. Moliterno, T. P., "Firm Performance, Rent Appropriation, and the Strategic Resource Divestment Capability", Strategic Management Journal, 28(11), pp.1065~1087 (2007)
  60. Moorthy, S., "Technological Knowledge Breadth and Depth: Performance Impacts", Journal of Knowledge Management, 14(3), pp.359~377 (2010)
  61. Murray, F., "Exploring the Foundations of Cumulative Innovation: Implications for Organization Science", Organization Science, 18(6), pp.1006~1021 (2007)
  62. Nelson, R. R., "Uncertainty, Learning, and the Economics of Parallel Research and Development Efforts", Review of Economics and Statistics, 43(4), pp.351~364 (1961)
  63. Neter, J., "Applied Linear Statistical Models: Regression, Analysis of Variance, and Experimental Design" (1990), Irwin
  64. Nohria, N., "Is Slack Good or Bad for Innovation?", Academy of Management Journal, 39(5), pp.1245~1264 (1996)
  65. Oerlemans, L. A. G., "Alliance Portfolio Diversity, Radical and Incremental Innovation: The Moderating Role of Technology Management", Technovation, 33(6-7), pp.234~246 (2013)
  66. Porter, A., "Forecasting and Management of Technology" (1991), John wiley & Sons, inc
  67. Patel, P., "The Technological Competencies of the World’s Largest Firms: Complex and Path Dependent, But Not Much Variety", Research Policy, 26(2), pp.141~156 (1997)
  68. Penner-Hahn, J. D., "Firm and Environmental Influences on the Mode and Sequence of Foreign Research and Development Activities", Strategic Management Journal, 19(2), pp.149~168 (1998)
  69. Penner-Hahn, J. D., "Does International Research and Development Increase Output? An Analysis of Japanese Pharmaceutical Firms", Strategic Management Journal, 26(2), pp.121~140 (2005)
  70. Peteraf, M. A., "The Cornerstones of Competitive Advantage: A Resource-Based View", Strategic Management Journal, 14(2), pp.179~191 (1993)
  71. Pitkethly, R. H., "Intellectual Property Strategy in Japanese and UK Companies: Patent Licensing Decisions and Learning Opportunities", Research Policy, 30(3), pp.425~442 (2001)
  72. Rosenberg, N., "Inside the Black Box: Technologies and Economics" (1982), Cambridge University Press
  73. Rosen kopf, L., "Beyond Local Search: Boundary‐spanning, Exploration, and Impact in the Optical Disk Industry", Strategic Management Journal, 22(4), pp.287~306 (2001)
  74. Sadowski, M., "Technology Leadership Can Pay Off", Research Technology Management, 42(6), pp.32~33 (1999)
  75. Schankerman, M., "How Valuable Is Patent Protection? Estimates by Technology Field", The RAND Journal of Economics, 29(1), pp.77~107 (1998)
  76. Schumpeter, J. A., "The Theory of Economic Development: An Inquiry Into Profits, Capital, Credit, Interest, and the Business Cycle" (1934), Harvard University Press
  77. Serrano, C. J., "The Dynamics of the Transfer and Renewal of Patents", The RAND Journal of Economics, 41(4), pp.686~708 (2010)
  78. Sirmon, D. G., "Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box", Academy of Management Review, 32(1), pp.273~292 (2007)
  79. Smith, K. G., "Existing Knowledge, Knowledge Creation Capability, and the Rate of New Product Introduction in High-Technology Firms", Academy of Management Journal, 48(2), pp.346~357 (2005)
  80. Somaya, D., "Patent Strategy and Management: An Integrative Review and Research Agenda", Journal of Management, 38(4), pp.1084~1114 (2012)
  81. Sorenson O., "Letting the Market Work for You: An Evolutionary Perspective on Product Strategy", Strategic Management Journal, 21(5), pp.577~592 (2000)
  82. Sorescu, A., "Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals", Journal of Marketing, 67(4), pp.82~102 (2003)
  83. Srivastava, M., "When Do Relational Resources Matter? Leveraging Portfolio Technological Resources for Breakthrough Innovation", Academy of Management Journal, 54(4), pp.797~810 (2011)
  84. Stephan, M., "Diversification Profiles of Multinational Corporations : An Empirical Investigation of Geographical Diversification, Product Diversification and Technological Diversification", Proceedings of the 28th European International Business Academy Conference (2002)
  85. Sull, D., "Managing by Commitments", Harvard Business Review, 81(6), pp.82~91 (2003)
  86. Teece, D. J., "Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy", Research Policy, 15(6), pp.285~305 (1986)
  87. Thomas, P., "The Effect of Technological Impact Upon Patent Renewal Decisions", Technology Analysis & Strategic Management, 11(2), pp.181~197 (1999)
  88. Trajtenberg, M., "A Penny for Your Quotes: Patent Citations and the Value of Information", The RAND Journal of Economics, 21(1), pp.172~187 (1990)
  89. Tsai, K. H., "External Technology Sourcing and Innovation Performance in LMT Sectors: An Analysis Based on the Taiwanese Technological Innovation Survey", Research Policy, 38(3), pp.518~526 (2009)
  90. Verona, G., "A Resource-Based View of Product Development", Academy of Management Review, 24(1), pp.132~142 (1999)
  91. Zucker, L. G., "Minerva Unbound: Knowledge Stocks, Knowledge Flows and New Knowledge Production", Research Policy, 36(6), pp.850~863 (2007)

관련 논문AI추천

이 간행물의 다른 논문 (9건)