중국에서의 호텔예약 시스템의 블록체인 특성이 사용의도에 미치는 영향
The Impact of Block Chain Characteristics on the Intention to Use Hotel Reservation System in China
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
Purpose – As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology – Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results – The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions – There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness
Abstract
Purpose – As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology – Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results – The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions – There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness
참고문헌 (56)
- Ajzen, I., "Action control", pp.11~39 (1985), Springer
- Benlian, A., "Opportunities and risks of software-as-a-service : Findings from a survey of IT executives", Decision Support Systems, 52(1), pp.232~246 (2011)
- Bhattacerjee, A., "Understanding Information Systems Continuance : An Expectation-Confirmation Model", MIS Quarterly, 25(3), pp.351~370 (2001)
- Bhowmik, D., "Digital Signal Processing (DSP)", pp.1~5 (2017), IEEE
- Choi, H. S., "Practical Hotel Management" (2006), Hanol Publisher
- Choi, S., "Electronic distribution channels’ effect on hotel revenue management", Cornell Hotel and Restaurant Administration Quarterly, 43(3), pp.23~31 (2002)
- 정승화, "블록체인 기술기반의 분산원장 도입을 위한 법적 과제 - 금융산업을 중심으로 -", 금융법연구, 13(2), pp.107~138 (2016), 한국금융법학회
- Davis, F. D., "A technology acceptance model for empirically testing new end-user information systems:Theory and results", Doctoral, pp.1985
- Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS quarterly, pp.319~340 (1989)
- DeLone, W. H., "The DeLone and Mclean model of Information Systems Success : a ten-year update", Jounal of Management Information Systems, 19(4), pp.9~30 (2003)
- Dutot, V., "Factors influencing near field communication(NFC)adoption : An extended TAM approach", Journal of High Technology Management Research, 26(1), pp.45~57 (2015)
- Eyal, I., "Bitcoin-NG: A scalable blockchain protocol", pp.45~59 (2016), NSDI
- Financial Services Commission, "A Study on Introduction of Block Chain Technology to the Financial Sector" (2016)
- 한필구, "모바일 어플리케이션 수용 요인에 관한 연구", 한국IT서비스학회지, 9(3), pp.65~82 (2010), 한국IT서비스학회
- A Study on Introduction of Block Chain Technology to the Financial Sector, "Hong, S. P.", Financial Services Commission, ~ (2016)
- Iansiti, M., "The truth about blockchain", Harvard Business Review, 95(1), pp.118~127 (2017)
- Im, M. H., "Application and Prospect of Block Chain Technology - Conceptualization, Utilization Prospect, Ecosystem Creation, Policy Direction", ~ (2016)
- Jackson, C. M., "Toward an understanding of the behavioral intention to use an information System", Decision Sciences, 28(2), pp.357~389 (1997)
- Jae, Y., "Blockchain Technology Trends and Implications", Trends and issues, (34), pp.1~21 (2017)
- 정삼권, "관광산업에서 온라인 예약시스템의 변화에 관한 연구", 호텔경영학연구, 18(1), pp.205~224 (2009), 한국호텔외식관광경영학회
- Kim, D. S., "Distributed Director Technology and Digital Currency" (2015), Bank of Korea
- Kim, J., "Block Chain: Internet then revolution" (2016)
- Kim, J. H., "Block chain is the future to change" (2016)
- Kim, J. S., "A Study on the Factors Influencing the Intention of Acceptance of Block Chain Technology", Ph.D, pp.2016
- 김정석, "블록체인 기술 수용의도에 영향을 미치는 요인에 관한 연구", 한국IT서비스학회지, 16(2), pp.1~20 (2017), 한국IT서비스학회[DOI]
- 김상홍, "객실예약유형에 따른 체인호텔과 독립경영호텔 이용객의 소비자행동에 관한 연구", 박사, 관광경영학과, pp.2013
- Kim, S. Y., "A Study on Factors Influencing the Intention of Acceptance of Block Chain System", Journal of Korean Logistics Association, 28(1), pp.71~85 (2018)
- Kim, S. J., "Block Chain Ecosystem Analysis and Implications" (2017), Korea Institute of Science and Technology Evaluation and Planning
- Kim, S. Y., "A Study on the Intention of Block Chain Acceptance and Activation of Technology", Ph.D, pp.2018
- 김태구, "비자발적 수용환경의 호텔 프론트오피스시스템 이용 예측: FIDELIO를 대상으로 한 정보시스템 품질, 직무 관련성, 지각된 가치와 기술수용모델(TAM)의 적용", 관광학연구, 30(1), pp.129~150 (2006), 한국관광학회
- Kim, Y. H., "A Study on Acceptance of IOT - based Smart Home Service: Focused on Conditional Value Measurement Method and Value - Based Acceptance Model", Ph.D, pp.2016
- Kim, S. S., "A comparative study on the intention of using blockchain technology in Korea and Vietnam", Advanced Science and Technology Letters, 150, pp.214~216 (2018)
- 고윤승, "비즈니스 패러다임 변화와 그 활용 방안- 블록체인기술을 중심으로 -", 한국과학예술융합학회, 27, pp.13~29 (2017), 한국전시산업융합연구원[DOI]
- Korea Culture & Tourism Research Institute, "The Influence of Foreign Travel Agent (OTA) on the Korean Market and Its Response" (2017)
- Kwak, J. H., "Korean Travel Coin (KTC) Proposal with Block Chain Structure and Intention of Consumer Acceptance", Doctoral, pp.2018
- 이정환, "기업의 스마트러닝 수용 의도 연구: 기업교육 담당자 관점을 중심으로", Entrue Journal of Information Technology, 12(3), pp.107~119 (2013), 엘지씨엔에스
- The change of management paradigm that the block chain will bring to the whole industry beyond finance, "Lee, K. Y.", Samjong KPMG, ~, pp.Samjong KPMG ISSUE MONITOR, 60 (2016)
- Legris, P., "Why do people use information technology? A critical review of the technology acceptance model", Information and Management, 40(3), pp.191~204 (2003)
- Ma J. S, "Rational Restrictions on Virtual Money in Block Chain - Focused on Bit Coin", Research on Commercial Law, 35(4) (2017)
- 문희원, "특급호텔과의 예약업무 과정에서 인지되는불편함의 요인들이 호텔 충성도에 미치는 영향: 온라인 여행사 직원 중심으로", 호텔경영학연구, 26(1), pp.1~19 (2017), 한국호텔외식관광경영학회[DOI]
- O’connor, P., "The future of hotel electronic distribution : Expert and industry perspectives", Cornell Hotel and Restaurant Administration Quarterly, 43(3), pp.33~45 (2002)
- 오서영, "부동산 시장의 신뢰성 향상을 위한 블록체인 응용 기술", 한국전자거래학회지, 22(1), pp.51~64 (2017), 한국전자거래학회[DOI]
- Park, J. H., "The Effects of Private Block Chain Characteristics on the Intention of Medical Field Acceptance", Doctoral, pp.2018
- Park, S. J., "Block chain paradigm and pin tec security", Journal of the Korean Institute of Communication Sciences, 34(3), pp.23~28 (2017)
- Park, S. M., "Block chains know to see" (2018), Information and Culture History
- Park, I. W., "Acceptance and proliferation of travel agency smartphone applications by extending the Technology Acceptance Model (TAM)", Doctoral, pp.2012
- Quan, D. C., "The price of a reservation", The Cornell Hotel and Restaurant Administration Quarterly, 43(3), pp.77~86 (2002)
- Reid, M., "Integrating trust and computer self-efficacy with TAM : An empirical assessment of customers’ acceptance of banking information systems(BIS)in Jamaica", Journal of Internet Banking and Commerce, 12(3), pp.1~17 (2008)
- Rogers, E. M., "Diffusion of Innovations" (2003), The Free Press
- Samjong KPMG Researcher, "The change of the management paradigm that the block chain will bring to the whole industry beyond finance", ~ (2016)
- Shiminging, T., "An easy-to-understand block chain", North Star, ~ (2017)
- Sigala, M., "Strategic implementation and IT : Gaining competitive advantage from the hotel reservations process", International Journal of Contemporary Hospitality Management, 13(7), pp.364~371 (2001)
- Swanson, D., "Gratification seeking, media exposure, and audience interpretations : Some directions for research", Journal of Broadcasting & Electronic Media, 31(3), pp.237~254 (1987)
- Tarik, D., "Blockchain technology & its implications for the hospitality industry", Boston Hospitality Review, pp.1~12 (2018)
- Wang, H. Y., "Predicting mobile hotel reservation adoption : Insight from a perceived value standpoint", International Journal of Hospitality Management, 29(4), pp.598~608 (2010)
- 한정수, "컨벌루션 신경회로망과 ReLU 함수 기반 ELM 분류기를 이용한 영상 분류", 한국정보기술학회논문지, 15(2), pp.15~23 (2017), 한국정보기술학회[DOI]