국제 MICE 행사의 사전적 효과 평가 방안 – 제 9회 WCPEC 행사를 중심으로
Pre-Evaluation Methodology for the Economic Impact of International MICE Events: A Case Study of the 9th WCPEC
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This study proposes a pre-evaluation methodology to assess the economic impact of international MICE events, using the 9th World Conference on Photovoltaic Energy Conversion (WCPEC) as a case. Unlike prior studies focused on post-event analysis, it applies the TBATS (Trigonometric, Box-Cox, ARMA errors, Trend, and Seasonal components) time series model alongside mobile communication data to forecast visitor inflows and estimate economic impact in advance. This forward-looking approach offers empirical justification for event hosting and provides a systematic framework to support policy and decision-making.
Abstract
This study proposes a pre-evaluation methodology to assess the economic impact of international MICE events, using the 9th World Conference on Photovoltaic Energy Conversion (WCPEC) as a case. Unlike prior studies focused on post-event analysis, it applies the TBATS (Trigonometric, Box-Cox, ARMA errors, Trend, and Seasonal components) time series model alongside mobile communication data to forecast visitor inflows and estimate economic impact in advance. This forward-looking approach offers empirical justification for event hosting and provides a systematic framework to support policy and decision-making.