리테일샵의 공간구조와 고객행동의 정량적 분석을 통한 상관성 연구

Abstract

"Retail is Detail." said once president Howard Schults of Starbucks. Retail shops are not only the shopping places where consumers buy goods but also the life spaces where they can experience and enjoy themselves. For this strategic design and effective approach to customers, it should be known when and where the customers need the necessary helps and assistance and the equipment and moving line and behavior patterns of customers that can be sensitive with customers and distinctive from other brands should be expressed through the relevant interfaces. The study of this thesis starts from the viewpoint of mutual function between space and human being to examine the relations between those elements through the comparison and analysis of consumer’s buying behavior patterns, moving styles and communication factors according to the space structures with the intimate approach for the successful space of retail shops. In this study human beings are established as the central theme of the spatial experience of the shopping space and the result was analyzed and examined in the quantitative analysis with viewpoint of shopping strategy and the study shall have the meaning in this viewpoint.