『중요한 표시·광고사항고시』에 대한 소비자인식 및 정책개선방향 연구

Abstract

The purpose of this study is to inspect the actual condition of executing of the existing 『Designation system of Critical Information to be Included in Labeling and Advertising』 (hereinafter referred to as "『Designation system of Critical Information』"), and to prepare an efficient operation management plan to implement the `Designation system of Critical Informations . The study, furthermore, will grope for the improvement program of 『Designation system of Critical Information』 for consumer information disclosure reinforcement. This study is based on content analysis of secondary data overview analysis of trial instances, the consumer damage relief instances and the consumer survey of the consumer cognition research about the critical information items of 『Designation system of Critical Information』. The summary of this study`s conclusions are as following; First, it is necessary to have a standard for selecting business of equal characteristics in order for the government to detect enterprise violating the 『Designation system of Critical Information』. Second, according to the results of consumer damage relief instances analysis, damages caused by advertisement are more frequent than damages caused by labeling. Third, the results of the consumer cognition about critical information items of the 『Designation system of Critical Information』 revealed that information about Credence Goods-"Health Food Business" are statistically more significant different to consumers than information about Experience Goods-"Institute Business". Fourth, the critical information items of the 『Designation system of Critical Information』 are not substantially helping consumer. Therefore the critical information items of "Institute Business" and "Health Food Business" should be amended. Fifth, the broadcast media and the mass media should strengthen publicity activities on the details of 『Designation system of Critical Information』. Not only the consumers, but also the enterprises should be a target of publicity activities. Sixth, The continuously adding of items and business to the 『Designation system of Critical Information』 makes it inefficiency for the governmental authorities to enforce the 『Designation system of Critical Information』. This study suggests an efficient operation management plan of 『Designation system of Critical Information』 including all types of business without dividing them into specific types of business. In order to prepare an efficient operation management plan this study selects six critical fields of information of the 『Designation system of Critical Information』 depending on the types of consumer problems. The six critical fields of information are `field of consumer safety information`, `field of consumer quality information`, `field of consumer price information`, `field of consumer trade information`, `field of consumer compensation information` and `field of consumer usage information`.