포괄적 안보시대, 미디어 환경 변화에 따른 軍 커뮤니케이션 분석과 발전방안 - 유튜브를 중심으로

Abstract

The military cannot exist without the trust and support of the people. In this regard, the military is trying to communicate with the public in various ways. Such communication activities of military are facing an inflection point due to changes in the media environment. This is because the communication methods that have been targeting traditional media such as TV, newspaper, and radio are not effective in the era of new media such as social media, portals, and online video platforms. While the media environment was changing, the concept of national security was expanding from the traditional concept of security to the concept of comprehensive security. The military is now in a position to respond not only to military security threats, but also to non-military threats such as economy, energy, environment, and health. Looking at the role of the military in the situration related to the recent COVID-19, this has already come true. Changes in the media environment and the advent of the era of comprehensive security are also affecting the communication of the military. The Ministry of Defense and each military are attempting to communicate with the public through various new media channels. This study examined the implications of changing the media environment and the expansion of the security concept, and discussed what strategies should be devised in order to carry out optimal communication, focusing on YouTube. As a result of using the TOWS analysis framework to derive strategic orientation, the military has an opportunity to utilize the new media called YouTube, but has been positioned in OW (opportunity + weakness) due to weaknesses such as a lack of professional manpower and limited use. The first way to develop communication is timely activities that fit the situation through the formation of a YouTube professional team. The second development plan is a strategic alliance with the local media that operates a YouTube channel. Changes in the media environment will continue in the future, and the need for communication with the public will increase as the military’s roles and duties increase. In this study, YouTube was proposed as the main medium for communication. However, a new platform that threatens YouTube may emerge depending on the user's choice and the digital media policy change. This is the why the military should be sensitive to changes in the media environment and needs to adapt quickly. The COVID-19 pandemic, which has put the world in chaos, has given many implications for national security. As a result of this incident, prospective evaluations and discussions are taking place on the role of the army in responding to the non-military security threats that have been sporadically discussed so far. Non-military security threats are inevitably a major concern for national security, and more roles are required for the military. This study is meaningful in analyzing the situation of the military and suggesting communication development plans amid changes in the media environment and expanding security concepts.