서울예술대학교 전용서체 개발에 관한 연구 - '동랑제목체'와 '동랑본문체' 개발을 중심으로 -

Abstract

Original typeface as the organization's business strategy and corporate information in a unified character to represent the image and style of the stroke, put text typeface designed. Today, the organization established the identity of the communication activities and new tools to help them sustain attention. Overseas, many companies and cities are dedicated to building an identity through typeface. However, since the 2000s the domestic production and use of Hangul fonts that have been tried to improve the environment. Private enterprises, urban development, public policy, it has developed a dedicated Original typeface. Seoul Institute of the Art Is 50th anniversary. as well as Change the name of the Institute. Others made ​​to cope with the many changes and challenges should be. As part of the Policy Research Seoul Institute of the Art was developed in 12. 2012 to 11. 2013 Original typeface 'Dongnang Title Font' and 'Dongnang Text Font'. 'Dongrang Font' development objective of the Seoul Institute of the Art succession to strengthen the identity and the Institute of the leading arts and culture to build a new image. And will strengthen the power of the brand. In this study, the 'Dongnang Font‘ introduces the design and development process. This completes the identity of the Institute can continue to offer the development direction.