국내 문화예술 포스터의 한글 레터링 시각적 특징 분석-서울 소재의 박물관, 미술관, 문예회관의 2010년~2015년 포스터를 중심으로-

Abstract

As the development of the digital font and the popularization of the computer in 1980s, the concern for the Hangeul lettering declined. However, as the public concern for the calligraphy and Hangeul lettering heightened in 2000s, it began coming on the scene again through various media. Therefore, the purpose of this study is to consider the concept and the time flow of the Hangeul lettering theoretically and determine visual feature through the formative analysis of the Koran lettering appearing in the domestic culture art posters. The letter expression type was classified into the serif type, sans serif type, objective decoration type, non-objective decoration type, and complex type for the Hangeul lettering analysis. As a result of study, it was confirmed the use of the Hangeul lettering of the domestic culture art poster increased steadily from 2010 to 2015 except for 2011, and the objective/non-objective decoration types increased and the complex type appeared newly. Also, these types displayed a tendency of using the letter actively as the main visual element, from which it was confirmed the Hangeul lettering was being used as the main visual elements of the poster. In the formative analysis of the Hangeul lettering, a study theme, there was a limit of the subdivided classification and analysis due to the feature that various and complex expression ways were in harmony. However, this study is meaningful in examining the use field and flow of the Hangeul lettering at this point in time that the Hangeul lettering is increasing, and it is expected to be used as the basic data of the Hangeul lettering research of the formative aspect in the future.