기업 데이터 전략과 투자를 위한 빅데이터 성숙도 평가 프레임워크 실증 연구
A Study on Big Data Maturity Assessment Framework for Corporate Data Strategy and Investment
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
본 연구의 목적은 기업의 효과적인 데이터 전략 수립과 효율적 투자를 위해 빅데이터 성숙도를 평가하기 위한 프레임워크를 개발하고 이를 실증하는데 있다. 이를 위해 현재까지 개발된 평가의 단점을 보완하여, 기업의 빅데이터 성숙도를 프로세스 통합적으로 평가할 수 있는 프레임워크를 개발하였다. 그 결과 ‘비전과 전략’, ‘관리’, ‘분석’, ‘활용’의 4가지 평가 영역과 각 영역별 평가항목, 세부내용 및 단계별 준거를 도출하였다. 이를 기업인 설문을 통해 실증하였으며 국내 기업의 빅데이터 성숙도를 진단하였다. 향후 연구방향으로 산업별 특성에 따른 세부 평가요소 개발, 평가 결과에 따른 데이터 활용 프레임워크의 발전, 검증 대상의 조정을 통한 추가적인 타당성 및 신뢰도 향상을 제안하였다.
Abstract
The purpose of this study is to develop and demonstrate a framework for evaluating the maturity of big data for effective data strategy establishment and efficient investment of companies. By supplementing the shortcomings of the evaluation developed so far, a framework was developed to evaluate the maturity of a company’s big data in an integrated process. As a result, four evaluation areas of ‘Vision and Strategy’, ‘Management’, ‘Analysis’ and ‘Utilization’, assessment items for each area, detailed content, and criteria for each stage were derived. This was verified through a survey of entrepreneurs, and the maturity level of big data of domestic companies was confirmed. As a future research direction, it is proposed to develop detailed assessment factors according to the characteristics of each industry, to develop a data utilization framework according to the assessment results, and to improve validity and reliability through adjustment of verification targets.
참고문헌 (18)
- 최광렬, "빅데이터 성숙도 모델에 관한 연구", 한국정보기술학회논문지, 12(12), pp.149~162 (2014), 한국정보기술학회[DOI]
- 천민경, "빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발", 한국산업경영시스템학회지, 39(2), pp.54~63 (2016), 한국산업경영시스템학회
- Halper, F., "TDWI analytics maturity model guide", TDWI research, pp.1~20 (2014)
- Paulk, M. C., "Capability maturity model, version 1. 1", IEEE software, 10(4), pp.18~27 (1993)
- Team, S. C. P., "CMMI for Development v1. 3", Lulu.com, ~ (2010)
- Saputra, D. A., "Data governance maturity model (DGM2)assessment in organization transformation of digital telecommunication Company: Case study of PT telekomunikasi Indonesia", International Conference on Advanced Computer Science and Information Systems, pp.325~330 (2018)
- Nda, R. M., "Assessment of Big Data Analytics Maturity Models: An Overview", Proceedings of the 5th NA International Conference on Industrial Engineering and Operations Management, pp.10~14 (2020)
- Chandler, N., "Gartner’s Business Analytics Framework" (2011), Gartner
- Mikalef, P., "Big data analytics capability: antecedents and business value", Proceedings of the 21st Pacific Asia Conference on Information Systems, pp.136~148 (2017)
- The AI Maturity Framework, Element AI, "Ramakrishnan, K.", ~ (2020)
- "Big data business model maturity chart" (2012)[URL]
- Field, D., "The dividends of digital marketing maturity" (2019), Boston Consulting Group
- Witcher, B., "The Omnichannel Maturity Assessment" (2018), Forrester Research
- Tamošiūniene, R., "Customer relationship management as business strategy appliance: Theoretical and practical dimensions", Journal of Business Economics and Management, 8(1), pp.69~78 (2007)
- The Digital Bank of the Future Maximizing Customer Engagement, "Harvey, D.", ~ (2015)
- "Closing the Analytics Loop" (2012)[URL]
- Zschech, P., "Are you up for the challenge? Towards the development of a big data capability assessment model", Proceedings of the 25th European Conference on Information Systems (ECIS), pp.2613~2624 (2017)
- Cosic, R., "Towards a business analytics capability maturity mode", Proceeding of 23rd Australasian Conference on Information Systems, pp.1~11 (2012)
