대형서점에 나타난 복합문화공간의 플랫폼화 특성 연구

Abstract

(Background and Purpose) The expansion of online bookstores has created a crisis for offline bookstores, which requires a solution. This led to the transformation of large bookstores into complex cultural spaces. Large bookstores reflected social trends and benchmarked exemplary overseas cases, leading to complexization with various facilities beyond the book sales space. In addition, it actively reflects consumer lifestyles to become a consumer-oriented sociocultural platform. Keeping pace with this phenomenon, the purpose of this study is to analyze large bookstores based on the social characteristics of the complex cultural space. This study also examines the platformization characteristics of complex cultural spaces that appear in large bookstores. (Method) This study considers the concept and spatial perception of large bookstores through prior research, and derives cultural spatial elements that appeared in large bookstores through theoretical considerations. Subsequently, it defines the platform and extracts the elements of platformization using the function and type arrangement of the spatial platform. The study uses the extracted elements as the analysis elements for a large bookstore, and examines the phenomenon of platforming a complex cultural space. (Results) This study divided the largest branches in Seoul, Kyobo Bookstore in Gwanghwamun, Kyobo Bookstore in Gangnam, Yeongpoong Jongno Main Bookstore, and Arc & Book in City Hall, into three types of spaces to analyze the phenomenon of platformization. The results showed that large bookstores are not absolute spaces, but spaces where platform elements are connected and expanded. (Conclusions) This study attempted to investigate the cultural value and spatial characteristics of the platform space by conducting case analysis based on prior research and theoretical considerations centered on large domestic bookstores on the platformization of complex cultural spaces. As platform elements do not appear individually but are related to each other, when planning a complex cultural space, it is necessary to avoid the standardized absoluteness and disconnection of space, and to consider possibility, contingency, and expandability. By reconstructing the platform elements that appeared in large bookstores with similar tendencies, I discovered indeterministic, unconstrained, and post-regional spatial characteristics of cultural platformization. Indeterminate spatiality is the absolute space and the tangible and intangible elements contained therein are constantly changing to accommodate various functions. Unconstrained spatiality refers to a space where continuous evolution occurs in the process of achieving convergence with other fields. Post-regional spatiality creates an open space by removing boundaries and promotes exchange by inducing users. In the future, complex cultural spaces including large bookstores are expected to become spaces that create possibilities of open spaces by actively utilizing these platform elements.