북 큐레이션을 적용한 대형서점의 매개공간에 관한 연구

Abstract

Background Due to cultural development, large bookstores are becoming complex cultural spaces. So, the company wanted to communicate with consumers more by substituting space with various purposes. Various values were developed by applying a book curation space that suggested the lifestyle of consumers to a medium that could change from the space of a large bookstore. Through this study, it was intended to be used as a basic data on the entrance plan with the distinction of presenting specific spatial orientation. Methods Through the theoretical study, the characteristics and the direction of spatial composition were explored and based on this, the types and spatial characteristics were extracted through prior research. Specific spatial composition direction was outlined through case analysis. Result There were four types of space, and the characteristics based on the two aspects of the medium space were shown in six characteristics. Through case analysis, the company sought to improve the culture of consumers in various ways and to take a deep approach to their daily lives. Conclusion In space, product sales space and associated action space are considered in terms of programmatically, providing consumers with opportunities for cultural experience and improving culture. In terms of space, area, openness, and accessibility were taken into account to further expand the space from small unit spaces to increase the frequency of North curation contacts.