이용자 협업형 뉴스제작의 참여 결정요인 : 합리적 행동 모형과 동기 분석의 통합적 접근
Determinants of User Collaborative News Making : An Integrated Approach of Reasoned Action and Motivations
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개방-소통-공유의 웹2.0 환경에서 일단의 아마추어 시민기자가 상호작용적 미디어 이용행동으로서 협력적 뉴스제작에 나서면서 온라인 공간에 새로운 참여 저널리즘 공동체를 형성하고 있다. 이용자 협업형 뉴스 사이트의 활성화는 시민기자의 개방적 참여와 자율적 협력에 좌우된다. 이 연구는 협력적 뉴스제작에 참여하는 아마추어 시민기자의 뉴스협업 현상을 이해하고자 뉴스협업 행동과 결정요인의 관계를 탐색했다. 합리적 행동 모형과 동기 분석에 기초해 <위키트리>의 시민기자를 설문조사한 결과는 다양한 동기, 태도와 규범, 뉴스제작 경험이 협업의도와 협업행동, 뉴스유형별(경성 vs 연성) 협업행동에 각각 상이한 영향을 미친다는 것을 보여준다. 특히, 뉴스 협업행동에 이르는 사회심리학 기제가 뉴스유형에 따라 다르게 작동한다는 점을 확인할 수 있었다. 분석결과를 토대로 아마추어 뉴스 이용자의 협력적 뉴스제작 활동이 온라인 저널리즘에 제기하는 함의를 토론했다.
Abstract
As amateur citizen-journalists engage in collaborative news making on interactive news sites in the web 2.0 environment, a new online participatory journalism community is forming. The effectiveness of user collaborative news sites depends on the involved citizen-journalists' open participation and voluntary collaboration. In order to understand news collaboration initiated by a variety of amateur citizen-journalists, this research explored the relationships between social psychological determinants and collaborative news production. The survey results of citizen-journalists of Wikitree, a user collaborative news site in Korea, revealed that various motivations, attitudes and subjective norm explained user collaborative intention and behavior, respectively. Past experiences in news production, however, failed to predict news collaboration, contradictory to a theoretical expectation. Also, the results suggested that social psychological mechanism underlying news collaboration among citizen-journalists may be differentiated whether it is for producing hard news or soft news. Finally, the implications of user collaborative news activities for online journalism were discussed.
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