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전략적 네트워크의 진화에 관한 연구

Strategic network evolution in direct selling business

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주제분류경영학

초록

본 논문은 외부 혹은 내부 요인에 의해 기업의 전략적 네트워크가 어떻게 진화하는지를 살펴보았다. 방문판매사업을 하는 A사의 사례 분석을 통해 기업의 전략적 네트워크는 위계 정도, 집권화, 위계 수준 등 세 가지 차원에서 진화한다는 것을 도출하였다. 또한 네트워크 진화의 결과물로 나타나는 사회적 자본이 네트워크 구성원은 물론 네트워크 진화에도 영향을 미친다는 사실을 발견하였다. 따라서 네트워크의 진화를 제대로 살펴보기 위해서는 네트워크 구조 뿐만 아니라 사회적 자본의 내용까지도 파악하는 것이 필요하다. 특히 네트워크 진화 과정에서 형성된 사회적 관계가 오히려 네트워크 구성원에게 부정적인 영향을 미치는 사회적 부채의 역할을 할 수도 있다.

Abstract

Strategic network evolution in direct selling business

참고문헌 (37)

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