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TAM을 이용한 식품이력추적제가 사용의도에 미치는 영향

The Effect of the Traceability System on the Use Intention Using the Technology Acceptance Model

임성빈
한국외식산업학회 (The Korean Foodservice Association)|2017.12|한국외식산업학회지 (FoodService Industry Journal)|제13권 제4호|pp. 83-101|DOI 10.22509/kfsa.2017.13.4.005

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키워드

TAMPerceived UsefulnessUsage IntentionFood Traceability
주제분류관광학

초록

This research aimed to provide the implication capable of being helpful to the safe dietary life of consumer providing the theoretical basis for the Technology Acceptance Model in the environment of trace system of food career and utilizing the trace system of food career by analyzing the quality of information being the subordinate concept of trace system. The use availability and the cause-and-effect relationships between the reliability being the subordinate variable and the use intention systematically. The summary of analysis result is as follows. First, the quality of information and the information visibility of trace system of food career appeared to affect the significant positive (+) effect on the perceived usability. Second, the information accessibility appeared to affect the significant positive (+) effect on the use availability. On the other hand, the quality of information, the information availability and the information visibility appeared not to affect the significant positive (+) effect on the perceived use availability. Third, the quality of information appeared to affect the positive (+) effect on the reliability, the information accessibility appeared to affect the significant negative (-) effect on the reliability. Even though the perceived usability appeared not to affect the significant positive (+) effect on the use intention, the perceived use availability appeared to affect the significant positive (+) effect on the use intention.

Abstract

This research aimed to provide the implication capable of being helpful to the safe dietary life of consumer providing the theoretical basis for the Technology Acceptance Model in the environment of trace system of food career and utilizing the trace system of food career by analyzing the quality of information being the subordinate concept of trace system. The use availability and the cause-and-effect relationships between the reliability being the subordinate variable and the use intention systematically. The summary of analysis result is as follows. First, the quality of information and the information visibility of trace system of food career appeared to affect the significant positive (+) effect on the perceived usability. Second, the information accessibility appeared to affect the significant positive (+) effect on the use availability. On the other hand, the quality of information, the information availability and the information visibility appeared not to affect the significant positive (+) effect on the perceived use availability. Third, the quality of information appeared to affect the positive (+) effect on the reliability, the information accessibility appeared to affect the significant negative (-) effect on the reliability. Even though the perceived usability appeared not to affect the significant positive (+) effect on the use intention, the perceived use availability appeared to affect the significant positive (+) effect on the use intention.

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