지역공동체 활성화를 위한 마을기업 성공사례 - 조내기 고구마의 사례연구 -

Abstract

The purpose of this study is to explore the sustainable development of Korean village enterprises and to promote the local communities and improve the income by providing jobs for the local residents. The success factors of village enterprises through case studies are as follows. First, it promoted win-win cooperation with product development through agreement with 'Dreaming Patisserie' from the viewpoint of 'network formation'. Second, it can be said that it has increased its own competitiveness through participation in various towns' enterprises fairs and education. Third, in the effort to strengthen the competence and competence of the representative, the representative has the will and enthusiasm and believes in the typical 6th industrial business model that develops the first product called sweet potato into processing, distribution, and service (field experience and product development). Fourth, in order to strengthen the competitiveness of products (products or services), consumers are encouraged to cultivate eco-friendly eco-friendly cultivation that reflects consumer trends in the production process. Fifth, the company has developed and distributed various sales products such as sweet potato mellow, caramel, chocolate, miso, kochujang, and chocheong in addition to sales of the first product type. Lastly, we have contributed to local job creation by employing experienced elderly people in the area. The following are strategic suggestions for sustainable success of village enterprises through this study. First, it is necessary to pursue creative product development strategy for differentiated product development that utilizes local resources unique to the village enterprise alone. Second, a systematic approach is needed to highlight the unique personality of a company that can lead to brand differentiation. Third, it is very effective to develop products and brands that match the emotional image of a village company that can satisfy consumers' needs, and to carry out ongoing public relations activities. It is an effective technique to pursue efficiency of management.