진화하는 블랙컨슈머: 블랙컨슈머의 공모행동
Evolving Black Consumer: Co-Offending Behavior of Black Consumers
0
조회
0
다운로드
18
인용
0
참고문헌
키워드
초록
최근 블랙컨슈머들 간의 정보 공유 및 전수행위가 사회적 문제로 대두되고 있으나, 블랙컨슈머의 공모행동의 원인 및 영향요인에 대해 논의된 연구는 전무한 실정이다. 이에 본 연구는 블랙소비행동을 한 경험이 있는 보편적인 소비자를 대상으로 그들의 블랙소비특성과 공모의도 간의 관계를 확인하고 블랙소비행동이 공모행동으로 이어지는데 영향을 미치는 개인 및 사회학습적 요인의 역할을 규명하는 것을 목적으로 하였다. 연구모형에 따른 가설검증을 위해 조절회귀분석을 수행하였으며, 이에 따른 가설검증 결과를 요약하면 다음과 같다. 먼저, 가설 1의 검증 결과, 블랙소비특성이 공모의도에 정의 유의한 영향을 미치는 것으로 나타났다. 이는 상습성, 억지성, 기만성, 그리고 과도성이 높은 소비자일수록 향후 공모행동을 할 가능성이 높음을 의미한다. 그리고 블랙소비특성이 공모의도에 미치는 영향이 사회학습적 요인인 차별적 강화와 차별적 접촉의 정도에 따라 달라질 것이라는 가설 2와 가설 3을 검증한 결과, 차별적 강화와 차별적 접촉의 두 변인 모두에서 조절효과가 유의한 것으로 나타났다. 마지막으로, 소비자의 공모행동에 영향을 미칠 것으로 기대되는 개인적 성향 요인인 자기통제와 자기정당화의 조절효과를 분석한 결과, 자기정당화의 조절효과만이 유의한 것으로 나타났다. 본 연구는 블랙소비특성과 공모행동 간의 관계를 확인하고, 소비자의 블랙소비행동이 이 후 공모행동으로 나타나는데 영향을 미칠 것으로 기대되는 개인 및 사회학습적 요인을 밝혔다는데 그 의의가 있다. 이를 통해 향후 소비자행동 분야에서 소비자의 공모행동 관련 연구를 수행하고 기업 및 사회전반에서의 대응방안을 마련하는 데에 도움을 줄 수 있을 것이다.
Abstract
With the information sharing and teaching among black consumers becoming a recent social issue, its importance is emphasized but there have been little studies discussing the cause and influencing factors of co-offending behavior by black consumers. Therefore, the objective of this study is to examine the relationship between black consumption characteristics and co-offending behavior for general consumers who have experience in black consumption behavior, and define the roles of the individual and social-learning factors that influence black consumption in becoming co-offending behavior. In order to verify the hypothesis by the research model, moderated regression analysis was carried out, and a summary of the hypothesis verification results are as follows. First, upon verifying hypothesis 1, it was found that black consumption characteristics had significant impact on the intent of co-offending behavior. It reveals that consumers with higher repetitiveness, insistence, deception, and excessiveness have higher likeliness to engage in co-offending behavior. Upon verifying hypotheses 2 and 3 that the influence of black consumer characteristics on co-offending behavior attempts would be different depending on differential reinforcement and differential association, which are social learning factors, it was found that both differential reinforcement and differential association had significant moderating effects. Lastly, the moderating effects of self-control and self-justification, which are personal propensity factors expected to have an impact on consumer’s co-offending behavior, were verified. Upon analysis, it was found that the moderating effect of self-justification were only significant. Therefore, this study is significant in that it found the relationship between black consumption characteristics and co-offending behavior, and revealed the personal and social learning factors expected to have an effect on co-offending behavior through the black consumption behavior. Likewise, it would be necessary to conduct studies on co-offending behavior of consumers for the consumer studies and marketing sectors, and contributes to establishing response plans and strategies for corporations and the entire society.
참고문헌 (50)
- 구은정, "초등학교 아동의 자기통제, 자기노출, 사회적 지지 지각과 인터넷 중독과의 관계", 석사, 초등교육, pp.2003
- 김재휘, "인터넷 일탈행동 및 동기에 관한 연구", 한국심리학회지: 소비자·광고, 3(2), pp.91~110 (2002), 한국소비자·광고심리학회
- 김진옥, "모방구매성향 측정도구 개발에 관한 탐색적 연구", 한국심리학회지: 소비자·광고, 10(4), pp.663~682 (2009), 한국소비자·광고심리학회
- 이경님, "아동의 자기통제척도 개발에 관한 연구", 인간발달연구, 7(1), pp.99~120 (2000)
- 이은경, "‘블랙컨슈머행동’의 개념화와 척도개발에 관한 연구", 마케팅관리연구, 18(4), pp.183~206 (2013), 한국마케팅관리학회
- Aiken, L. S., "Multiple Regression: Testing and Interpreting Interactions" (1991), Sage
- Akers, R. L., "Crime and Criminals: Contemporary and Classic Readings in Criminology" (2009), Oxford University Press
- Bagozzi, R. P., "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)
- Bauer, D. J., "Probing Interactions in Fixed and Multilevel Regression: Inferencial and Graphical Techniques", Multivariate Behavioral Research, 40(3), pp.373~400 (2005)
- Bayer, P., "Building criminal capital behind bars : Peer effects in juvenile corrections", The Quarterly Journal of Economics, 124(1), pp.105~147 (2009)
- Burkley, M., "When Am I My Group? Self-Enhancement versus Self-Justification Accounts of Perceived Prototypicality", Social Justice Research, 18(4), pp.445~463 (2005)
- Cohen, J., "Applied Multiple Regression Correlation Analysis for the Behavioral Sciences" (1983), Erlbaum
- Cohen, J., "Applied Multiple Regression Correlation Analysis for the Behavioral Sciences" (2003), Erlbaum
- Duckworth, A. L., "Is It Really Self-Control? Examining the Predictive Power of the Delay of Gratification Task", Journal of Personality and Social Psychology Bulletin, 39(7), pp.834~855 (2013)
- Fullerton, R. A., "Repercussions of Promoting an Ideology of Consumption : Consumer Misbehavior", Journal of Business Research, 57(11), pp.1239~1249 (2004)
- Fujita, K., "On Conceptualizing Self-Control as More Than the Effortful Inhibition of Impulses", Personality and Social Psychology Review, 15(4), pp.352~366 (2011)
- Gardner, W. L., "Impression management in organization", Journal of Management, 14(2), pp.321~338 (1988)
- Gibson, C., "Low Self- Control and Coworker Delinquency", Journal of Criminal Justice, 29(6), pp.483~492 (2001)
- Gottfredson, M. R., "A General Theory of Crime" (1990), Stanford University Press
- Grasmick, H. G., "Testing the Core Empirical Implications of Gottfredson and Hirschi's General Theory of Crime", Journal of Research in Crime and Delinquency, 30(1), pp.5~29 (1993)
- Hair, J. F. Jr., "Multivariate Data Analysis" (1998), Prentice Hall
- Hayes, A. F., "Computational Procedures for Probing Interactions in OLS and Logistic Regression: SPSS and SAS Implementations", Behavior Research Methods, 41(3), pp.924~936 (2009)
- Hirschi, T., "Commentary: Testing the General Theory of Crime", Journal of Research in Crime and Delinquency, 30(1), pp.47~54 (1993)
- Holland, R. W., "Dissonance on the Road : Self-Esteem as a Moderator of Internal and External Self-Justification Strategies", Personality and Social Psychology Bulletin, 28(12), pp.1713~1724 (2002)
- Huefner, J. C., "Consumer Retaliation as a Response to Dissatisfaction, "Journal of Consumer Satisfaction", Dissatisfaction and Complaining Behavior, 13(1), pp.61~79 (2000)
- Kendall, P. C., "Self-Control in Children : Development of a Rating Scale", Journal of Consulting and Clinical Psychology, 47(6), pp.1020~1029 (1979)
- Kleemans, E. R., "Criminal Careers in Organized Crime and Social Opportunity Structure", European Journal of Criminology, 5(1), pp.69~98 (2008)
- Longshore, D., "Self-Control and Criminal Opportunity: A Prospective Test of the General Theory of Crime", Social Problems, 45(1), pp.102~113 (1998)
- Longshore, D., "Self-Control and Criminal Opportunity : Cross-Sectional Test of the General Theory of Crime", Criminal Justice and Behavior, 25(1), pp.81~98 (1998)
- Lovelock, C. H., "Services Marketing People, Technology, Strategy" (2001), Prentice Hall
- McCarthy, B., "Uncertainty, Cooperation, and Crime: Understanding the Decision to Co-Offend", Social Forces, 77(1), pp.155~176 (1998)
- McGloin, J. M., "It was My Idea : Considering the Instigation of Co-Offending", Criminology, 50(2), pp.463~494 (2012)
- McGloin, J. M., "On the Relationship between Co-Offending Network Redundancy and Offending Versatility", Journal of Research in Crime and Delinquency, 47(1), pp.63~90 (2009)
- McGloin, J. M., "Investigating the Stability of Co-Offending and Co-Offenders among a Sample of Youthful Offenders", Criminology, 46(1), pp.155~188 (2008)
- Nguyen, H., "Does Economic Adversity Breed Criminal Cooperation? Considering the Motivation Behind Group Crime", Criminology, 51(4), pp.833~870 (2013)
- Podsakoff, P. M., "Self-Reports in Organizational Research : Problems and Prospects", Journal of Management, 12(4), pp.531~544 (1986)
- Pratt T. C., "The Empirical Status of Gottfredson and Hirschi's General Theory of Crime : A Meta-Analysis", Criminology, 38(3), pp.931~964 (2000)
- Rothbaum, F., "Changing the World and changing the Self : A Two-Process Model of Perceived Control", Journal of Personality and Social Psychology, 42(1), pp.5~37 (1982)
- Sarnecki, J., "Delinquent Networks in Sweden", Journal of Quantitative Criminology, 6(1), pp.31~50 (1990)
- Schonbach, P., "A Category System for Account Phases", European Journal of Social Psychology, 10(2), pp.195~200 (1980)
- Shekarkhar, Z., "Gender, Self-Control, and Offending Behaviors Among Latino Youth", Journal of Contemporary Criminal Justice, 27(1), pp.63~80 (2011)
- Strutton, D., "How Consumers May Justify Inappropriate Behavior in Market Settings : An Application on the Techniques of Neutralization", Journal of Business Research, 30(3), pp.253~260 (1994)
- Svensson, R., "Does the Effect of Self-Control On Adolescent Offending Vary By Level of Morality? A Test in Three Countries", Criminal Justice and Behavior, 37(6), pp.732~743 (2010)
- Sweeney, J. C., "The Role of Perceived Risk in the Quality-Value Relationships : A Study in a Retail Environment", Journal of Retailing, 75(1), pp.77~105 (1999)
- Tangney, J. P., "High Self-Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success", Journal of Personality, 72(2), pp.271~324 (2004)
- Tedeschi, J. T., "Impression Management and Influence in the Organization", Research in the Sociology of Organizations, 3, pp.31~58 (1984)
- Tremblay, P., "Routine Activity and Rational Choice: Advances in Criminological Theory, 5", pp.17~36 (1993)
- Vettenburg, N., "Societal Vulnerability and Adolescent Offending : The Role of Violent Values, Self-Control and Troublesome Youth Group Involvement", European Journal of Criminology, 10(4), pp.444~461 (2013)
- Warr, M., "Organization and Instigation in Delinquent Group", Criminology, 34(1), pp.11~37 (1996)
- Weerman, F. M., "Co-Offending as social Exchange : Explaining Characteristics of Co-Offending", British Journal of Criminology, 43(2), pp.398~416 (2003)