피부관리실 유형별 이용실태 및 이용만족도에 관한 연구

Abstract

This study was conducted to determine the present condition of skin care centers, to offer an effective skin care system to customers by improving the issues of each type of center, to develop the skin care market by analyzing the marketing for skin care centers by type, and to obtain data to establish successful business strategies. The result of this study is summarized as follows. First, in terms of the actuality of center utilization, the experience of using a general skin care center is the highest at 69.6% out of 312. The biggest reason for users of skin care centers to seek skin care treatment is to maintain their skin and health they typically receive information about skin care centers through the recommendations of acquaintances. Second, the most common type of skin of customer is the dry or oily skin types. In terms of skin condition, acne, the size of pores and pigmentation of skin, and the wrinkles and elasticity of skin are the most standard. Third, the satisfaction with total skin care centers, intention to revisit, and intention to recommend are all positive. In case of intention of revisit, the users of general or cosmetic brands have higher intent. In terms of the service factors that increase satisfaction, the responses including the latest equipment, trusted cosmetics, and specialized knowledge and differentiated techniques of the staff for improvements of the skin care market are the highest