라이프스타일 유형별 피부문제인식에 따른 피부관리실 이용실태
Usage of the Skincare Shops According to the Recognition of the Skin Problem by the Lifestyle Type
2
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
To accomplish the current study, a survey was conducted from May 15 to June 5, 2017 with 395 males and females who had experience using general skincare shops and medical skincare shops. The results of the study are summarized as follows. First, through factor analysis, lifestyles were sorted into 4 types of factors, viz. health-oriented, trendoriented, social-oriented, and economic-oriented. The results of cluster analysis for group sorting classified groups as health-seeking, ostentatious trend-seeking, proactive relationship-oriented, and socioeconomic-oriented. Second, the results of examining the differences in skincare shop usage based on lifestyle type showed differences between the groups in terms of awareness of skin problems and interest in skincare. The differences were seen between each group with respect to the frequency of using skincare shops and monthly expenses for care, as well as the length of care. Third, the results of examining the differences in users’ satisfaction with skincare shop for each group based on lifestyle type showed differences in the provision of service information during care, provision of sufficient knowledge and information, and recommendations for doctors and others who will be revisited. Fourth, the results of analyzing skincare shop usage based on each group’s skin problem awareness by lifestyle type showed differences between each group in with respect to the use of skincare shops and information path on skincare methods. Fifth, depending upon the perception of skin problems by each group according to lifestyle type, there were differences in the satisfaction level of skin care shops usage. The findings of this study can help determine customer types based on lifestyle, increase understanding of the customers, examine how the customer’s lifestyle characteristics effects their skin care choices and usage, recognize the various types of consumers in the beauty industry and predict relevant changes.
Abstract
To accomplish the current study, a survey was conducted from May 15 to June 5, 2017 with 395 males and females who had experience using general skincare shops and medical skincare shops. The results of the study are summarized as follows. First, through factor analysis, lifestyles were sorted into 4 types of factors, viz. health-oriented, trendoriented, social-oriented, and economic-oriented. The results of cluster analysis for group sorting classified groups as health-seeking, ostentatious trend-seeking, proactive relationship-oriented, and socioeconomic-oriented. Second, the results of examining the differences in skincare shop usage based on lifestyle type showed differences between the groups in terms of awareness of skin problems and interest in skincare. The differences were seen between each group with respect to the frequency of using skincare shops and monthly expenses for care, as well as the length of care. Third, the results of examining the differences in users’ satisfaction with skincare shop for each group based on lifestyle type showed differences in the provision of service information during care, provision of sufficient knowledge and information, and recommendations for doctors and others who will be revisited. Fourth, the results of analyzing skincare shop usage based on each group’s skin problem awareness by lifestyle type showed differences between each group in with respect to the use of skincare shops and information path on skincare methods. Fifth, depending upon the perception of skin problems by each group according to lifestyle type, there were differences in the satisfaction level of skin care shops usage. The findings of this study can help determine customer types based on lifestyle, increase understanding of the customers, examine how the customer’s lifestyle characteristics effects their skin care choices and usage, recognize the various types of consumers in the beauty industry and predict relevant changes.
참고문헌 (54)
- Cha HR, "Behavioral study of beauty, appearance management according to life style of adult women", Master, Health Wellfare Department, pp.2013
- Cho HS, "A study on the skin care center, according to the lifestyle choice properties and consumer behavior", Master, Department of Esthetic Graduate School of Beauty Art, pp.2018
- Choi MN, "A comparative study of the utility status & customer satisfaction on general esthetics and cosmetic brand esthetics", Master, Department of Pharmacy, pp.2010
- Choi NH, "Comparison of health belief levels and health behaviors practices according to lifestyle by adults based on health belief model", Doctor, Department of Food and Nutrition, pp.2011
- Choi SM, "A study on the purchasing behavior and pursuable value on cosmetics by lifestyle types of 20's-30's women", Master, Department of Business Administration, pp.2006
- Ham JH, "Study on cosmetics usage analysis and related health belief model according to lifestyle", Master, Major in Cosmetic & Beauty, pp.2015
- 함주현, "20-30대 여성의 라이프스타일에 따른 피부건강신념과화장품 사용행태", 한국화장품미용학회지, 5(3), pp.219~236 (2015), 한국화장품미용학회
- Haold W, "Consumer behavior concept and strategies", pp.496~ (1978), Dickenson Publishing Company
- Hong YS, "A study on the control of obesity and the skin care of female adult according to the lifestyle", Master, Skin Care and Obesity Management Major, Department of Cultural Industry, pp.2005
- Hwang BR, "A study of direct and indirect effects of service quality of skin care shop on customer satisfaction", Doctor, Department of Beauty Design, pp.2011
- Jeon NJ, "A study on interest degree in beauty and buying behaviour in medical beauty care by consumer group according to type of values", Master, Department of Beauty Arts, pp.2014
- 주영주, "한국 중년 여성의 라이프스타일이 메이크업 추구이미지와 화장품 구매행동에 미치는 영향", 아시안뷰티화장품학술지, 13(4), pp.533~542 (2015), 한국피부과학연구원
- Ju EL, "A study on the women’s skin health behavior depending on lifestyle based on health belief model", Master, Department of Food and Nutrition, pp.2014
- Kim DW, "A study on selection features of restaurant by lifestyle", Master, Department of Management Consulting, pp.2008
- Kim HK, "A study on purchasing behavior of cosmetics distributed by skin care clinics and satisfaction level", Master, Major in Cosmetic and Beauty, pp.2013
- Kim JH, "The analysis of differences on the festival visitor's behavior according to the lifestyle segmentation", Doctor, Department of Tourism Management, pp.2014
- Kim NH, "The effect of the self recognition-level of skincare on skincare practice and self-esteem in males aged 20s", Master, Department of Beauty Art & Design, pp.2012
- Kim SA, "Knowledge and attitude towards skin health care based on the lifestyle of women", Master, Master of Cosmetology, pp.2008
- Kim YG, "A study on the satisfaction for each type of skin care centers", Master, Cosmetics and Beauty Care, pp.2015
- 김윤정, "여성의 사회인구학적 특성 및 선호하는 라이프 스타일이 화장품 선택에 미치는 영향", 아시안뷰티화장품학술지, 9(3), pp.1~9 (2011), 한국피부과학연구원
- Kwon HY, "A study on skincare service preference and customer satisfaction", Master, Major in Cosmetic & Beauty, pp.2008
- Kwon WY, "A study on the impact of appearance care motives by lifestyle type of female consumers on permanent makeup behavior", Doctor, Department of Fashion Design& Merchandising, pp.2013
- 권우영, "여성 고객의 라이프스타일에 따른 외모관리 동기와 퍼머넌트 메이크업 행동 연구", 대한미용학회지, 8(3), pp.201~210 (2012), 대한미용학회[DOI]
- Lazer W, "Life style concepts & marketing", Toward Scientific Marketing, 130~139 (1963)
- Lee CS, "A study on determinants of customer satisfaction with skin-care clinics and their image : the case of north jeolla province", Master, Major in Cosmetic & Beauty, pp.2007
- Lee GE, "An analysis on health-promoting behaviors, perceptions toward aging according to lifestyle of adult women", Master, Department of Cultural Industry, pp.2012
- Lee JA, "A medical estheticians of service quality and customer satisfaction and revisit the impact : dermatologist skin care around the seoul metropolitan area", Master, Major in Cosmetology Education, pp.2014
- Lee JY, "A study on well-being behaviors in Korea : in relation with perception of well-being and lifestyle", Department of Family Culture and Consumer Science, pp.2005
- Lee SS, "The effectiveness of the bi-polar cold radio frequency therapy after IPL treatment for facial pigmentation lesion of 30~40 year old women", Master, Department of Cultural Industry, pp.2009
- Lee SY, "A study on the influence of consumer lifestyle on the selection properties of bottle water : based on VALS type analysis", Master, Graduate School of Tourism, pp.2017
- Lee YH, "A study on the use of medical esthetics and satisfaction level", Master, Major in Cosmetic & Beauty, pp.2015
- Lee YM, "Comsume preference and satisfaction, according to the type of skin care in the study", Master, Department of Cultural Industry, pp.2011
- Levy SJ, "Brands, consumers, symbols and research", pp.218~ (1999), Sage Publications Inc
- 임희경, "중ㆍ노년층 여성의 라이프스타일에 따른 외모 관리 효과에 관한 연구 - 피부 관리 효과를 중심으로 -", 복식문화연구, 18(4), pp.670~686 (2010), 복식문화학회[DOI]
- Lim LS, "A study on the relationship of lifestyle to cosmetic purchasing behavior among women", Master, Major in Cosmetic and Beauty, pp.2013
- Lim YH, "A study on skin and body care behaviors by lifestyle of women in their 40s to 50s", Master, Department of Beauty Science, pp.2011
- Namgoog YK, "Importance of skin care for leisure alpinist aged over 40s", Master, Department of Cosmetology, pp.2014
- Oh SY, "The appearance involvement of a consumer population according to the values and a buying behavior of the skin care", Doctor, Department of Clothing and Textiles, pp.2012
- 오수연, "라이프스타일에 따른 소비자의 스킨케어 선호도에 관한 연구 − 일반스킨케어와 메디컬스킨케어를 비교대상으로 −", 한국미용학회지, 18(2), pp.310~318 (2012), 한국미용학회[DOI]
- Park JH, "A study on appearance management behaviors by the patterns of female lifestyle", Doctor, Department of Fashion Design & Merchandising, pp.2010
- Park JH, "Study on the use of skincare clinics and satisfaction level", Master, Major in Cosmetic and Beauty, pp.2014
- Park KR, "A study of customers' motives for choice and satisfaction between brand skin care parlors and ordinary ones", Master, Department of Cosmetology, pp.2013
- Park SY, "Longitudinal study of economic change and lifestyle trend", Kor Market Assoc, 15, pp.1~18 (2000)
- Park YH, "A study on the usage pattern of skin care shops and the satisfaction of the care according to general life style", Master, Department of Herbal Bio-Industry, pp.2017
- Rho SE, "Customer satisfaction and the intent of reutilization for the facility of general skin care and medical skin care", Master, Department of Public Health, pp.2011
- 서선옥, "여성 고객의 라이프스타일에 따른 미용서비스 구매행동의 차이", 한국미용학회지, 18(1), pp.214~223 (2012), 한국미용학회
- Shin JY, "A study on awareness of medical skincare and satisfaction", Master, Major in Cosmetic & Beauty, pp.2009
- Son HA, "A study on the realities of skin care and body-shape management of college students and their preference", Master, Department of Pharmacy, pp.2006
- Son HJ, "A study on women's actual use of skin care shop and their satisfaction", Master, Major in Cosmetic & Beauty, pp.2008
- Statistics Korea, "Problems and improvement of skin beauty service", Statistics Korea, 1~ (2013)
- 황완균, "여성의 라이프 스타일에 따른 화장품 구매 태도", 아시안뷰티화장품학술지, 8(2), pp.117~126 (2010), 한국피부과학연구원
- Woo SH, "A study on the developing zone of tolerance for service quality according to type of skin care shops", Doctor, Major in Cosmetology Science, pp.2016
- 원윤경, "라이프스타일에 따른 피부관리실 선택행동에 관한 연구", 아시안뷰티화장품학술지, 1(3), pp.103~117 (2003), 한국피부과학연구원
- Yun IK, "A study on the beauty salon selecting actions according to the life style groups : focused on the case of Daejeon", Master, Department of Cosmetic Beauty, pp.2008