조직평판(reputation)이 파트너십 체결에 미치는 영향 연구: 지방정부와 대학의 MOU를 중심으로
The Effect of Reputation: The Partnership between Local Government and University
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초록
본 연구의 목적은 조직평판이 조직 간 파트너십 체결에 미치는 영향요인을 실증적으로 분석하는 것 이다. 조직 특성이 유사하지 않은 조직 간의 파트너십에 미치는 영향요인을 고찰하고자 하며, 구체적 으로 지방정부와 대학의 파트너십을 분석하고자 한다. 분석을 위하여, 2014년 244개 지방자치단체 와 93개 대학의 조합으로 이루어진 총 22,448개의 파트너십을 분석대상으로 하여 로지스틱 회귀분 석을 실시하였다. 분석결과, 지방정부가 대학과 파트너십을 체결하는데 대학의 평판은 중요하며, 이 는 대학에 대한 정보가 부족한 즉, 소재지가 불일치할 때 더 높게 나타나는 것으로 확인되었다. 본 연 구는 유사한 조직들 간의 파트너십을 넘어 조직의 특성이 다른 즉, 지방정부와 대학의 파트너십에 조 직 평판이 미치는 영향요인을 실증적으로 분석하였다는 점에서 기존 연구와의 차별점을 지니고 있다.
Abstract
The purpose of this study is to analyse empirically the impact of organizational reputation on the establishment of partnerships between organizations. We would like to consider the impact factors on partnerships between organizations with no similar organizational characteristics, and specifically analyze partnerships between local governments and universities. For the purpose of analysis, a total of 22, 448 partnerships, consisting of 244 local governments and 93 universities, were conducted in 2014 as the analysis targets. The analysis found that the reputation of universities is important for local governments to form partnerships with universities, which are higher when there is a lack of information about universities, i.e. location mismatch. Beyond partnerships between similar organizations, this study distinguishes itself from existing studies in that it empirically analyzed the factors that organizational reputation affects partnerships between local governments and universities, and there is a theoretical/policy implication.
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