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CEO의 사회적 기업가 정신이 종업원 동기부여와 기업의 성과에 미치는 영향

The Effect of CEO's Social Entrepreneurship on Employee Motivation and the Performance of Social Firms

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초록

사회적 기업은 경제적 가치뿐만 아니라 사회적 가치도 동시에 추구하기 때문에 국가 경제 차원에서 새로운 기업 모델의 역할과 다양한 일자리를 창출하는 등 국가 경제의 발전 및 성장에 이바지한다. 이러한 사회적 기업이 일반기업보다 큰 사회적 가치를 실천한다는 관점에서 사회적 기업가 정신과 기업성과를 도출하는 과정에 관한 연구가 필요할 것으로 보았다. 이에 사회적 기업의 기업가 정신에 영향을 주는 요인으로서 공감성, 혁신성, 위험 감수성이 종업원의 동기부여에 어떻게 작용하는지 살펴보았고, 또한, 종업원의 동기부여가 사회적 기업의 경제적 성과와 사회적 성과에 상호 어떻게 작용하는지 실증분석하였다. 총 104개의 사회적 기업에서 조사된 자료를 PLS 구조모형 분석을 이용해 분석해 본 결과 사회적 기업의 기업가 정신은 전반적으로 종업원의 내재적 동기와 외재적 동기를 강화하였고, 종업원의 동기부여는 전반적으로 사회적 기업의 사회적 성과와 경제적 성과를 강화하였다. 하지만 일부 가설은 사전기대와 다르게 나타났다. CEO의 혁신성이 종업원의 외재적 동기에 미치는 영향과 종업원의 외재적 동기가 사회적 기업의 경제적 성과에 미치는 영향은 유의적이지 않았다. 이를 통해 종업원이 자발적으로 사회적 가치를 실현할 수 있도록 환경을 조성하는 것이 사회적 기업의 지속성에 중요하다는 것을 확인하였다.

Abstract

Social enterprises contribute to the development and growth of the national economy through their role as a new corporate model. From the point of view that they pursue not only economic values but also social values, studies on the mechanisms of deriving social entrepreneurship and corporate performance were considered necessary. Therefore, we examined how empathy, innovation, and risk-sensitivity as factors affecting the entrepreneurial spirit of social enterprises work on employee motivation. Also, we examined the interaction between employee motivation and social enterprise performance. How it works was empirically analyzed. As a result, The social entrepreneurship of the CEO of a social enterprise generally reinforced the intrinsic and extrinsic motivations of the employees. And employee motivation strengthened the social and economic performance of social firms in general. However, the effects of the CEO's innovation on the employee's extrinsic motivation and that of the employee's extrinsic motivation on the economic performance of social enterprises were not significant. Through this, it confirmed that creating an environment in which employees can voluntarily realize social value is essential for the sustainability of social enterprises.

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