A Study on the Structural Change and Competitiveness Enhancement Strategy of the Korean VR Theme Park Industry – Focusing on the USA and China
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The USA, a powerful nation of traditional arcade game, is aggressively pushing for VR technology to develop the VR Theme Park industry centered on China and Japan. Korea's game industry and Theme Park industries, which were once called "online game powerful nation" as they were leading PC room culture, were introducing VR technology to large amusement parks such as Everland and Lotte World. However, the downtown Theme Parks such as ‘TripleStreet’ in Songdo, ‘InterparkVR’ in Itaewon, ‘VRSquare’ in Hongdae and ‘PantaVR’in Dongdaemun are recently opening one after another, making the VR Theme Park industry a core part of the new VR industry. To develop the VR Theme Park industry, not only private companies that develop VR related hardware or software, but also government measures are needed and problems that can arise when users experience VR contents. In this paper, the VR Theme park industry in China, which is seeking to dominate the global VR Theme Park market with strong support from the government and secure large potential customers, and Theme Park industry that enjoyed boom with roller coaster and arcade. Based on this analysis, we are going to find ways to enhance competitiveness of Korea's VR Theme Park industry.
Abstract
The USA, a powerful nation of traditional arcade game, is aggressively pushing for VR technology to develop the VR Theme Park industry centered on China and Japan. Korea's game industry and Theme Park industries, which were once called "online game powerful nation" as they were leading PC room culture, were introducing VR technology to large amusement parks such as Everland and Lotte World. However, the downtown Theme Parks such as ‘TripleStreet’ in Songdo, ‘InterparkVR’ in Itaewon, ‘VRSquare’ in Hongdae and ‘PantaVR’in Dongdaemun are recently opening one after another, making the VR Theme Park industry a core part of the new VR industry. To develop the VR Theme Park industry, not only private companies that develop VR related hardware or software, but also government measures are needed and problems that can arise when users experience VR contents. In this paper, the VR Theme park industry in China, which is seeking to dominate the global VR Theme Park market with strong support from the government and secure large potential customers, and Theme Park industry that enjoyed boom with roller coaster and arcade. Based on this analysis, we are going to find ways to enhance competitiveness of Korea's VR Theme Park industry.
참고문헌 (17)
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