순천시 문화의 거리 이용행태 및 이미지 특성 분석

Abstract

The Suncheon Culture Street was the Suncheon Eup-Sung when the distance in the Joseon Dynasty with a history of about 700 years in central city area after the Japanese occupation and its symbolic place in Suncheon-city and history, with the central role of culture as a destination. The purpose of this study was to analysis on the user's behavior and image characteristics of Suncheon Culture Street. The research data were collected from visitors in Suncheon Culture Street and the main results of the analysis summarized was as follows:The visit purpose of the Culture Street were found 'food establishments use(26.2%)' showed the highest 'appointment/meeting(16.0%)', 'Culture Street atmosphere(11.7%)', 'learning objectives, such as 'cultural heritage(7.4%)'. The motivated to choose of the Culture Street were found 'good atmosphere of the street(26.4%)'and 'famous(13.9%)', as shown, The time to reach 30 to 1 hour (89.1%) can be reached in the use of short-range, respectively. While the positive attitudes for the image of the Culture Street were 'unique atmosphere(subject)(3.61)', 'easy to walk(3.61)' and 'landmark(3.30)', the negative attitudes were 'night drive safety/security(2.03)', facilities(2.84)', and 'weak of cultural events(2.85)'. Total satisfactory level of the culture street image was estimated to be 3.51The psychological factors related to the satisfaction of the Culture Street were composed of four characters such as identity, tradition, culture and service. The estimation formula for the satisfaction was:Suncheon Culture Street Satisfaction=3.508 + 0.214(identity) + 0.196(tradition)+0.367(culture)+0.066(service)