인도 문화예술 단체·기관의소셜 미디어 활용사례 분석

Abstract

In the last decade, the internet has evolved from a information provider into a more social and dynamic medium, and social media has highly influenced our economy, education and culture. Due to growing popularity of social media platforms such as facebook and youtube, Indian culture and arts organizations have been able to catch up with the rapidly changing digital landscape. As social media has developed to reach consumers globally through the internet. a considerable number of Indian people are also becoming active prosumers using social media channels in various areas of social and cultural communication. In this context, this study is aimed at presenting what the social media can mean for the culture and arts organizations in India. It describes the present situation of social media in India. It also analyses in which way the culture and arts organizations in India put social media to practical use. Regarding it, it finds out the general characteristics of the current trend by focusing on ten major organizations. And it investigates particularly four organizations selected for case study. It shows their strategies for using social media. Finally it draws conclusions and implications which will help us foresee their future trend.